Podcast business opportunities (from: Frank Barnako)
http://barnako.typepad.com/barnakocom/2005/06/podcast_busines.html
A former partner at the Boston Consulting Group says podcasting is going to be big, really big. In a research report available on line, Alex Nesbitt of Bella Ventures Inc., a consulting firm, says the market for podcasting services and tools is now worth about $2 million. he predicts, "in the near future" podcasts will generate $40 million in business form software purchases, hosting services, search, and aggregation.
What the marketplace really wants, he says, is more erotic podcasts. While they account for almost 11% of listening, their share of podcast listening is .8 %.
Another hot category with an imbalance is books (7 % of listening, 1% of productions). The market appears over supplied with comedy and tech shows.
The report in PDF is here. Must reading.