The story of the Alta Vista party at SXSW

We were tired of waiting in line for the Google party at SXSW. So, what did we do? We went to Twitter, just like CNET said.

Who throws the best “unofficial” SXSW parties? The same guy who throws the best “official” ones, of course!

Scott Beale!

What did he do last night after getting tired of waiting in the Google line?

He found a bar that was empty. Sat down in the back. And Twittered “Alta Vista Party at Ginger Man.” In the video I shot of the Google Line, you see Francine Hardaway as she found out about Scott’s party and follow us as we walk down to Scott’s party. At the end of the video you see Scott Beale explaining the whole thing.

We were among the first eight there. Soon there was 50 or so. Gotta love Twitter!

Why “Alta Vista?” Well, Alta Vista is the search engine that Google basically relegated to a footnote in history (it was #1 back when Google was born).

Of course Scott got revenge. The line for his party later in the evening was even longer than the one to get into the Google Party. Which, of course, he apologized for on Twitter.

Comments

  1. Hanan Cohen says:

    A sad moment indeed. The need to explain “Alta Vista”.

  2. Hanan Cohen says:

    A sad moment indeed. The need to explain “Alta Vista”.

  3. Mike D says:

    I love the hand written Alta Vista Party sign on this photo:
    http://flickr.com/photos/laughingsquid/2321728900/

  4. Mike D says:

    I love the hand written Alta Vista Party sign on this photo:
    http://flickr.com/photos/laughingsquid/2321728900/

  5. Chris R says:

    Parties initiated by a Twitter invitation should be the new norm.

  6. Chris R says:

    Parties initiated by a Twitter invitation should be the new norm.

  7. Thomas says:

    Ha is that Johannes in that picture?

    sigh for snowy Toronto. sxsw sounds like a blast this year.

  8. Thomas says:

    Ha is that Johannes in that picture?

    sigh for snowy Toronto. sxsw sounds like a blast this year.

  9. Gib says:

    Very funny!

    I love how this sort of proves that social media competes with search engines!

    When people are looking for something to DO - social media connects trusted sources of information (a Tweet from a friend/follows) that tromps any monolithic algorhythm of Page Ranking (the party list).

    The social aspect of Twitter (friends tweeting friends) meant probably that the coolest people arrived earliest — which is an in real life example of the social filter beating out Google’s policies (represented by the bouncer/list keeprr).

    Best,

    Gib

    PS: AltaVista is always on my list for Babelfish, which seems slightly better at translation than Google’s tools.

    PS2: relegate is a great word.

  10. Gib says:

    Very funny!

    I love how this sort of proves that social media competes with search engines!

    When people are looking for something to DO - social media connects trusted sources of information (a Tweet from a friend/follows) that tromps any monolithic algorhythm of Page Ranking (the party list).

    The social aspect of Twitter (friends tweeting friends) meant probably that the coolest people arrived earliest — which is an in real life example of the social filter beating out Google’s policies (represented by the bouncer/list keeprr).

    Best,

    Gib

    PS: AltaVista is always on my list for Babelfish, which seems slightly better at translation than Google’s tools.

    PS2: relegate is a great word.

  11. [...] gave a talk about Babel Fish called “Lust in Translation”. Robert Scoble has the full story including [...]

  12. David says:

    sounds like SXSW is overexposed and tired…

  13. David says:

    sounds like SXSW is overexposed and tired…

  14. Enkerli says:

    The Austin Zealots brewclub was also at GM that night. But they went in the front because of all the bird droppings. When locals tell you not to sit under a tree, it’s a sign…
    (The tweets convinced me to go to GM but I hung out with the brewcrowd. Still got a chance to chat with Merlin Mann.)

  15. enkerli says:

    The Austin Zealots brewclub was also at GM that night. But they went in the front because of all the bird droppings. When locals tell you not to sit under a tree, it’s a sign…
    (The tweets convinced me to go to GM but I hung out with the brewcrowd. Still got a chance to chat with Merlin Mann.)

  16. bobwyman says:

    A “footnote in history”? Robert, that’s a bit harsh. Couldn’t you have gone with something like “a now largely forgotten *chapter* in history”?

    How soon we forget even the roots of Altavista — which grew out of DEC (“Digital Equipment Corporation”) once the second largest computer company in the world but now also largely forgotten.

    bob wyman

  17. Bob Wyman says:

    A “footnote in history”? Robert, that’s a bit harsh. Couldn’t you have gone with something like “a now largely forgotten *chapter* in history”?

    How soon we forget even the roots of Altavista — which grew out of DEC (“Digital Equipment Corporation”) once the second largest computer company in the world but now also largely forgotten.

    bob wyman

  18. The sad tale of AltaVista is one that every startup should study.

    Great technology for its day - but short sighted people who never saw the potential of search.

    Wonder how much politics and egos had to do with their decline.

    Ironically, brin and page were encouraged to invent Google because they discovered that one could use the LINK: operator in Altavista.

    It was bizarre when the man who oversaw AltaVista’s decline was hired by Yahoo - who also declined in search share

  19. The sad tale of AltaVista is one that every startup should study.

    Great technology for its day - but short sighted people who never saw the potential of search.

    Wonder how much politics and egos had to do with their decline.

    Ironically, brin and page were encouraged to invent Google because they discovered that one could use the LINK: operator in Altavista.

    It was bizarre when the man who oversaw AltaVista’s decline was hired by Yahoo - who also declined in search share

  20. Derrick says:

    Well I still use Altavista for their translation tools.

  21. Derrick says:

    Well I still use Altavista for their translation tools.

  22. Scabr says:

    quick wit + t wit ter = win!

  23. Scabr says:

    quick wit + t wit ter = win!

  24. mai-ling says:

    twitter as a invite tool.
    very ingenious.

  25. mai-ling says:

    twitter as a invite tool.
    very ingenious.

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  28. Kenneth says:

    That altavista party was the best one I went to. Free beer was good too of course! See, it does pay to stalk people on twitter (thanks laughingsquid!)

  29. Kenneth says:

    That altavista party was the best one I went to. Free beer was good too of course! See, it does pay to stalk people on twitter (thanks laughingsquid!)

  30. [...] the article Dan also mentions our infamous AltaVista party, one of several spontaneous parties we organized using Twitter at SXSW Interactive [...]

  31. [...] had returned over a million results (a few people were so disgruntled they went and held their own “Alta Vista” party). The hosts of the at-capacity Flickr party definitely had one too many contacts marked [...]

  32. [...] will be the next big wave of innovation on the internet. And this type of thing is catching on too. Robert Scoble blogged about how a huge party broke out at SXSW just because one guy twittered that he was going to start a party at a certain bar. He walks in a [...]