I love TechMeme. Today the blogs are going crazy over a new advertising scheme that puts paid posts over on TechMeme.
It’s interesting that the love for this idea is widespread and deep (at least looking at the blogs I could find). Very few complainers. That’s rare, especially on blogs.
What does that mean?
I think it’s because we love TechMeme so we’ll hold our criticisms because we know Gabe has to pay for servers and his housing and all that. He hasn’t been paid for a while since starting TechMeme.
I love this, but I find what Doc Searls is saying on this topic to be very deep. He thinks there’s “something else” out there as an advertising method.
Since I was at Wells Fargo today I’ve been thinking there’s gotta be a better way for a company to get into the conversation than buying an ad and hoping that people will talk about them just because they have an ad.
As Doc says, that seems inefficient.
I keep going back to Channel 9. Wasn’t that an advertisement? Wasn’t it one that people linked to? Yes. We had to earn every link cause no one would link to us from the Microsoft.com home page.
I think that “pull advertising” like Channel 9 is where something interesting will still happen. Most companies still haven’t learned the power of this approach: having video conversations with interesting low-cost, no committee done content, a wiki where anyone can participate, putting its customers on its home page, letting them say “you suck,” and including RSS feeds for everything.
Until that day when all companies understand Channel 9 and what happened there and how to replicate it, we’ll see the need for advertising that intrudes in our lives somehow (which is really what TechMeme’s new advertising is — it’s companies with money pushing their way into a conversation that was happening).
I’m taking that money too (my show has a sponsor already, more on that later) but I far prefer the advertising that isn’t intrusive, but sits in the corner of the room waiting for people to come over and check it out on their own terms.
Anyway, for now, I’m very happy that Gabe is getting paid because I want TechMeme to go on and get bigger and better (and more personalized) and that costs money. So, I will check out all of Gabe’s sponsors and support them as much as possible because they are supporting something I love.
Speaking of Channel 9, they have a new video guy (Rory Blyth, announced today in an interview). I love that they point out that Rory is not a Robert Scoble replacement. Heheh, I was always trying to copy Rory anyway. Why? He’s funny.
I remember the time when he refused to shake a top Microsoft VP’s hand and offered that he doesn’t touch other people because they might have fecal matter on their hands (seriously, he said this, out in a public space with other people as witnesses).
Anyone that brave is a winner in my book. I can’t compare. Wow, now I’ll need to watch Channel 9. Guaranteed not to have any fecal matter on their hands.