IP Democracy has a headline that says “Web Video is Neither Cheap Nor Easy.” Based on a theme coming out of the New Video Summit.

Oh, really?
Check this out. It’s so easy I did it while on the freeway. And so cheap it cost me nothing.

My video was in response to a lunch I had with a producer who makes big-screen TV — works for one of the big three TV networks. She admitted to me that they were struggling to come up with ways to remain relevant in the world where audiences are shifting from watching TV to spending time online.

I noticed that her crew was very expensive: an audio guy, a video guy, talent, a producer, and really expensive cameras which make my cell phone look totally lame.

But she recognized that my cell phone had media power. She wouldn’t let me turn on my cell phone and film her.

UPDATE: This list is no longer accurate. Google updated the numbers last night and they all changed pretty dramatically. I’ll update the list later this week when I have time.

Darren Rowse on ProBlogger showed me how to look up how many subscribers I have on Google Reader.

So, I went looking for some numbers.

Keep in mind that these are ONLY for Google Reader, which is only a small percentage of subscribers (although a growing number).

First, though, let’s look at the TechMeme Leaderboard. The numbers of Google Reader subscribers are in parenthesis.

1. TechCrunch (Google Reader says: 117,690 subscribers on one URL, 11,470 on another — this is for US site)
2. New York Times (33,159 for front page, 5,298 for top 10 most emailed items)
3. Engadget (146,449, it lists a number of others too — compare to only 28,289 for Gizmodo)
4. Ars Technica (about 19,000 in quick add up of all their feeds)
5. CNET News.com (14,395)
6. Read/WriteWeb (8,479)
7. The Register (5,826 for main feed, 1,208 for headlines)
8. GigaOM (5,393 subscribers, plus 1,840 for ommalik feed)
9. Silicon Alley Insider (unknown)
10. Computerworld (1,341 for breaking news, 1,959 for top news)
11. InfoWorld (889 for TechWatch blog, 4,384 for top news)
12. eWEEK.COM (5,021 for tech news, about 1,000 for other feeds)
13. Wall Street Journal (2,033 subscribers)
14. Associated Press (532 subscribers)
15. paidContent.org (401 subscribers)
16. AppleInsider (16,326. Compare to 16,646 for MacRumors)
17. BBC (202,463 for front page, 6,971 for Tech)
18. Crave: The gadget blog (3,136)
19. Search Engine Land (3,910, none for new Sphinn)
20. Reuters (4,006 for top news)
21. BusinessWeek (7,209, 3,617 for tech)
22. Bits, New York Times tech Blog (212)
23. Techdirt (12,628)
24. Webware.com (4,071)
25. TorrentFreak (981)
26. Between the Lines (1,588)
27. CrunchGear (4,190)
28. CenterNetworks (254)
29. All About Microsoft (542)
30. VentureBeat (1,138)
31. The Unofficial Apple Weblog (15,457)
32. Gizmodo (28,289)
33. Scripting News (7,594 for Dave Winer’s main blog and 339 for his annex)
34. Rough Type, Nick Carr (1,801)
35. Microsoft (MSDN Blogs where employees blog, 1,357; MSDN magazine, 1,413, Microsoft Research, 2,276, MSDN just published, 5,452, Microsoft’s press releases, 463. Compare to Mini-Microsoft, 3,246. There are a variety of others, but none higher than these)
36. BoomTown + Kara Swisher + AllThingsD (1,325 on Huffington Post, 377 on AllThingsD, 124 on BoomTown)
37. Wired News (104,159 for top stories, 4,291 for science, 2,729 for gadgets. Compare to Google News, which has 192,100).
38. mathewingram.com/work (18)
39. Business Wire (I couldn’t find data here)
40. Scobleizer (600 for ScobleShow, 4894 for Scobleizer, 29 to my Twitter feed,
41. NewTeeVee (1,439)
42. Tech Trader Daily (360)
43 A VC (Fred Wilson) (4,053)
44. PR Newswire (254)
45. Publishing 2.0 (1,270)
46. Forbes (1,058 on Tech News)
47. DailyTech (about 5,500 on main news feed)
48. Epicenter, Wired blog (351)
49. O’Reilly Radar (13,345)
50. Los Angeles Times (415 for top news, 947 for local, 935 for print edition)
51. Todd Bishop’s Microsoft Blog (597)
52. Times of London (988 for UK News from Times Online)
53. All Facebook (196)
54. Valleywag (5897)
55. Andy Beal’s Marketing Pilgrim (1,656)
56. Inquirer (4,908)
57. WebProNews (about 500)
58. The Jason Calacanis Weblog (2,809)
59. Google LatLong (2,210)
60. ZDNet (930)
61. Download Squad (9,095)
62. Google Operating System (12,284)
63. Official Google Blog (71,283 — the Google Reader blog has 49,242)
64. The Boy Genius Report (1,629)
65. Guardian (7,448, 1,750 on World Latest)
66. PC World (2,279 on latest technology news)
67 Google Blogoscoped (41,387)
68. Infinite Loop (1,987)
69. Macworld (10,545, 843 in top stories)
70. Digital Daily (see Kara Swisher above)
71. Istartedsomething (380)
72. Mashable! (8,763)
73. Engadget Mobile (5,673 for mobile feed)
74. 9 to 5 Mac (76)
75. Guardian Unlimited (7448, 1,750 for World Latest)
76. Financial Times (638. Compare to 176,814 for MarketWatch.com)
77. Yodel Anecdotal, Yahoo’s blog (1,050)
78. MediaShift (784)
79. Yahoo! Search Blog (3,509)
80. Washington Post (5,197, 3,502 for politics)
81. Inside AdSense (4,325)
82. Broadcasting & Cable (63)
83. Akihabaranews.com (226)
84. Google Public Policy Blog (1,397)
85. comScore (526)
86: the::unwired (458)
87: ProBlogger Blog Tips (4,586)
88. Think Secret (10,610)
89. BuzzMachine (Jeff Jarvis) (3,166)
90. Agence France Presse (514)
91. ILounge (4,651)
92. Sprint (I couldn’t find)
93. DigiTimes (474)
94. ipodminusitunes (unknown)
95. Doc Searls Weblog (1,397)
96. Reflections of a Newsosaur (22)
97. Googling Google (1,268)
98. Salon (53,909)
99. Insider Chatter (51)
100. Telegraph (1,260)

TechMeme itself has 10,179.

I also picked some of my favorites to see how they rank
Tantek Celik (402)
Shelley Powers (105)
Tara Hunt (1,083)
Jeremiah Owyang (463)
Scott Beale (1,412)
Rodney Rumford (184)
Blognation (5)
Betsy Devine (73)
danah boyd (2,172)
Shel Israel (552)
Chris Pirillo (2,795)
Stephanie Booth (142)
Daily Kos (7,285)
Daring Fireball (10,878)
Darren Barefoot (359)
Derek Powazek (99)
A List Apart (10,542)
Ryan Stewart (478)
Don Dodge (1,324)
Dare Obasanjo (2,261)
Renee Blodget (178)
Ed Bott (1,113)
Michael Gartenberg (475)
Howard Lindzon (257)
Robert Cringley (5,948)
Jeff Clavier (768)
Jeffrey Zeldman (7,459)
John Battelle (35,976)
Joel Spolsky (26,911)
Tim O’Reilly (10,422)
Joi Ito (1,444)
Jon Udell (3,343)
Loic Le Meur (1,538)
Marc Canter (582)
Dave McClure (122)
Steve Rubel (7,676)
Matt Mullenweg (1,990)
Nick Bradbury (1,287)
Noah Kagan (123)
Paul Boutin (143)
Scott Guthrie (5,511)
Tom Raftery (227)
Thomas Hawk (720)
Uncov (754)
Quotationspage.com: (128,748)
Channel 9 (Microsoft’s video community) (2,268)
Leo Laporte (TwiT.TV, 2,854)
Kevin Rose (389)
Digg (14,247 to Digg/Tech; 109,286 for all News and Videos)
Jonathan Schwartz (3796)
Sun’s blogs (161)
Mark Cuban (8,436)
Guy Kawasaki (7,534)
Seth Godin (36,822)
Tom Peters (2,153)

MediaBlitz has its own analysis of the TechMeme leaderboard numbers. Basically it looks like only 5% of the average blog is read in an RSS reader so multiply these numbers by 20 and you’ll probably get close to real traffic levels.

Tim Bray reminds us that these numbers are ONLY for people who subscribed to the feeds in Google Reader. On his server he has 1,455 subscribers for his RSS, 4,403 for his atom feed, while Google Reader reported 3,690 for his feeds.

I’d love to know how many subscribers you have. Can you look your numbers up and put them in a comment? Remember to add up all the various feeds you have (that’s how I got these numbers above).

Enjoy!

The next step? What are you learning here? For one the BBC is one of the only sites that puts “about News Feeds” next to all of its feed icons (they link to a well done page about how to use News Feeds). Any wonder why they get so many subscribers?

UPDATE: Fred Oliveira says that Feed Burner is reporting to him that he has 2,445 subscribers from Google Reader but Google Reader says that Fred only has 524 subscribers from Google Reader. So, these numbers may be WAY off. But they are the data I had to work with. Would love to hear your stories. Tim Bray says he’s seeing a discrepancy too.

UPDATE #2: I might have missed some of your numbers. I tried to find them all, but please correct what you find if you find some that I missed.

UPDATE: #3: One thing you can’t look up? How many subscribers you have to my Google Reader Shared Items Blog.

UPDATE: #4: TechCrunch’s Michael Arrington was doing something similar. I need to go to dinner, otherwise I’d put my list in a spreadsheet like that.

Adobe tonight is announcing that they’ve bought Virtual Ubiquity, makers of the very cool BuzzWord (which is now open for public trials). For the details, go and see TechCrunch’s post cause I’m too lazy to write up all the news word-for-word (I was driving when I got the call, so might have missed some important detail and we were both embargoed until 9 p.m. tonight — I’m sure this news will be covered in depth by tons of bloggers) I saw this at an Adobe event a few months ago and wondered why it hadn’t been acquired yet cause it’s a lot nicer than what other companies have shown me so far like Google’s Docs.

Adobe also announced a cool new widget that’ll make sharing files easy, especially PDFs, which will be automatically rendered by this new widget. I’ll play around with that and see how it compares to some of the others from places like Microsoft’s Folder Share and Box.net, among others.

I was briefed on Friday by Adobe and asked them whether this represented a new strategy for Adobe and whether or not we’d see more acquisitions. The non-committal answer on the other end of the phone told me the answer. Look for Adobe to make other moves in the near future to dive further into the deep end of the Web 2.0 Work 2.0 pool.

Don’t pay attention to what Adobe is doing here, though. Alone it doesn’t seem all that significant (even though, to me, it represents a real shift in strategy and an interesting one, to boot). But, rather, look at the bigger “Work 2.0″ trend that’s underway here. I doubt that any one company will end up owning a monopoly share the way that Microsoft really controlled Work 1.0. It’s rare that I see an office worker who isn’t using Microsoft’s Office. Walk through an airport and on almost system you’ll see Outlook/Excel/PowerPoint/Word.

But, I love the new collaboration software that’s coming along. The trend got moving with Skype, but includes things like Zoho’s Office suite, Google’s Docs and Spreadsheets, the recent purchase of Zimbra (now owned by Yahoo), Edit Grid, Etelos, Atlassian, Skitch, 37 Signals (Basecamp, etc), 30 Boxes, ThinkFree, SmartSheet, Spresent, Grand Central or Callwave, Vyew, Stixy, and Concept Share. I’m sure I’m missing stuff, please add in your own favorites to the comments here and I’ll keep updating my post.

Or, as Jake Luer says: anything that keeps 18 versions of the same doc out of my inbox (I asked everyone tonight about what services came to mind when I said “Work 2.0.”).

These new services let you work with people in a whole new way. No more emailing around Word Docs or Spreadsheets or PowerPoints. Instead you pass around a URL, and work there.

Now, is Microsoft in trouble? No. Office is going to sell well for quite a few years still.

But there is blood in the water. If you try all these companies listed in this post you can work together with people in new ways that simply aren’t possible using Microsoft stuff.

Anyway, Adobe tonight just added onto the pile. This is significant. It’s amazing to me that Microsoft is letting all this competition build up strength and power. How long before people other than the “insiders/early adopters” start switching over to these newer services? I know I’m using Microsoft stuff less and less. There IS blood in the water even if only the early sharks can smell it.

UPDATE: More on TechMeme about these announcements.

UPDATE2: Microsoft itself is working on an online collaborative word processor, Mary Jo Foley says. Again, don’t get waylaid by the word processing announcements here. The bigger picture is more important.

What a fun week. Milan has proven I can love something more than I love blogging. Well, heck, Twitter and Flickr proved that too (that’s where I’ve been spending a lot of my online time this week, check out my new photos — we had a fun day yesterday with Dave Winer. In two weeks with my new camera I’ve already made 36 GBs worth of images, whew! Then compare to Patrick’s photos. He’s pretty good with the 5D).

Twitter has really turned into something special. It’s how I keep in touch with my friends and the world. I find I like spending a lot more time there than on my blog because of the immediacy.

So, let’s get back into it. Tonight there’s a couple companies announcing news. Come back at shortly after 9 p.m.

One of the companies speaks to the future of development. Four years ago I predicted that within 10 years very few people would be doing standard old Win32 style development. At the time I thought that Vista would be a lot more popular than it turned out to be and that the world would shift toward .NET development. I was wrong. The truth is that Web work is becoming far more popular than i thought it would be. Every startup lately is showing me Web work and, while some use .NET, most use LAMP on their servers.

Anyway, see ya tonight and don’t miss the Photowalking at Stanford University tomorrow. It looks like a huge crowd will be there.

Wow, I go to lunch with my parents and the entire world shifts due to a Wall Street Journal report that Microsoft may buy part of Facebook which would value Facebook at $10 billion or so.

Too bad that Microsoft’s management didn’t listen to Jeff Sandquist and others two years ago.

Funny, you know Dave Morin? He works at Facebook on the app platform now but used to work at Apple. He told me that he tried to get Apple to pay attention too. But got frustrated with Apple’s inability to get Facebook. So, he left to join Facebook.

What’s funny, he told me, is now a good percentage of Apple employees are on Facebook. At the latest Apple press conference I noticed that Steve Jobs even showed off the iPhone Facebook app on stage.

TechMeme really wants to be Google News, it seems. I see less and less blogs on TechMeme lately and more and more “professional news.”

The problem with that shift is that Google News already does “professional news” a lot better than TechMeme. For instance, do you find a single story about Sun Microsystems’ new blade servers on TechMeme? No. But you find 23 (and more coming every minute) over on Google News.

The problem with Google News is that it doesn’t recognize single bloggers, but only teams. And I don’t see any video yet on Google News (I have the only video I’ve seen of the press conference so far).

But, this shows you that there still isn’t one place you can go to get all the tech news that’s happening in the world today. That’s yet another reason I read so many feeds. Someone will bring me the important news, I just have to dig for it.

Anyway, today I’ll be on Cranky Geeks. So, consider this my cranky geek rant of the day.

One thing I try to do is always treat my guests on my show well. I don’t always succeed. It’s my job to have a conversation with them and try to get them to look good. It’s why I tell them, during demos, not to look around at me but rather to stare inside the camera lens. I learned when I was on the BBC and other TV shows that if you are looking around you’ll look shifty-eyed, not confident.

Other things you should do on TV? Wear a shirt that has a solid color. Blue, or gray, or something like that. Generally avoid white or red or really bright yellow, cause those colors sometimes bloom on TV and don’t look good. But, definitely avoid patterns. The worst will pulsate.

Ask the host where to look. Sometimes they want you to look inside the camera. Other times they don’t. If they want you to look at the camera, stare at it and don’t look away while you’re on air. This is much harder than it looks.

Anyway, if you come to PodTech and you’re in the “hot seat” on my show, you’ll be sitting in a new Haworth Zody chair, worth about $1,000. That was sent to us by Don Lair of Sit4less.com. It’s a really nice chair, certainly better than the $150 chairs PodTech bought everyone. Thanks Don for letting me try that out and giving our guests a more comfortable experience!

The first guest to use the chair was Dean Haglund, former star on Xfiles.

This week I’ll be scheduling the next two months of ScobleShow guests. I have about 200 requests and can’t get them all on the show, unfortunately.

Got any other tips for people who come on my show?

OK, OK, I hate the “2.0″ moniker too, but there’s something happening in the Office space. The shifts happening here are tectonic. Deep. And are NOT about Google vs. Microsoft. If you focus on that you’ll miss the larger shift that’s happening here.

A new raft of services are coming along that are totally changing the workplace. Totally.

This is NOT about replacing Microsoft Office.

It is about something else: collaboration and simplifying our work lives.

Today I saw something that will totally transform my work life. SmartSheet. Its Web site doesn’t do it justice. This isn’t about recruiting. I’m going to use it to totally change how I work with other people.

It’s not the only service I’ve seen that’s doing this, either. More from the Office 2.0 Under the Wire conference tomorrow.

Oh, if you want to go to the Office 2.0 conference too, here’s a discount code (it’s a bit pricey at $595). See ya at 8 a.m.

UPDATE: Brier Dudley of the Seattle Times reports that SmartSheet is using Amazon’s S3 hosting services. That’s a double jolt of bad news for Microsoft. He recommends that Amazon buy SmartSheet and get into the Productivity 2.0 office game. Amazon is just making some brilliant moves lately.

Posts “stop crying” along with this video.

One thing Loren. What I do isn’t work. I define work as putting a new roof on a building in Dallas in the summer. THAT is work!

Me? I just type fast (and often).

Or, at least, I hit J, J, J, J, Shift-S fast and often (that’s how I read my feeds, for my link blog).

My coworker Jeremiah Owyang says he’s not switching from Google Reader until at least a few other people in his trusted network switch too. In reaction to news that Adobe has entered the feed reader race with “myFeedz”. I briefly checked out the Adobe Reader. It’s missing three things that I find addictive about Google’s Reader: well-thought-out keyboard commands, “read-all-feed-items-at-once in a ‘River of News’” and ability to share feed items with others. If your feed reader has those three things, then I want to hear about it and try it out and see how it compares with Google’s Reader.

By the way, I’m using Google Reader right now to build my link blog. If you haven’t checked out my link blog, I think you’ll find it unique. I go through 541 feeds. In the last month I’ve read 21,991 items and shared 1,169 items. You’ll find that it’s totally different from Digg (cause the only one voting here is me, so you get to see what interested me in the feeds) and TechMeme (which only shows you the most popular stuff — I pick technology items. Really I’m doing this for programmers like Chris Messina and Dori Smith, and busy executives, like my boss who don’t have time to dig through thousands of items trying to find what’s good to read).

How do I do my link blog? I set Google Reader to automatically open in the “All Items” view. That’s the “River of News” view. Then I use the keyboard commands to go through my feed items one-by-one. “J” key goes forward. “K” key goes back. “Shift-S” shares an item.

I wish there were a directory of other people’s Link Blogs. Anyone want to start one on a Wiki?

UPDATE: ironically enough, today Google’s servers are misbehaving and aren’t accepting my shared items. Will try again later.