When Shel Israel co-authored Naked Conversations with me we interviewed about 180 companies about how they were using blogs and how that usage was changing their business.

Today I’m watching companies and political candidates and seeing a new trend that I’ve written up as the “Social Media Starfish.” I just did two videos, one that defined the social media starfish and all of its “legs” and another that explains how Google is going to disrupt many pieces of that starfish tomorrow with its Open Social announcement tomorrow.

Some things in text. What are the legs of the social media starfish?

1. Blogs.
2. Photos. Flickr. Smugmug. Zooomr. Photobucket. Facebook. Et al.
3. Videos. YouTube. Kyte. Seesmic. Facebook. Blip. DivX. Etc.
4. Personal social networks. Facebook. BluePulse. MySpace. Hi5. Plaxo. LinkedIn. Bebo. Etc.
5. Events (face to face kind). Upcoming. Eventful. Zvents. Facebook. Meetup. Etc.
6. Email. Integration through Bacn.
7. White label social networks. Ning. Broadband Mechanics. Etc.
8. Wikis. Twiki. Wetpaint. PBWiki. Atlassian. SocialText. Etc.
9. Audio. Podcasting networks. BlogTalkRadio. Utterz. Twittergram. Etc.
10. Microblogs. Twitter. Pownce. Jaiku. Utterz. Tumblr. FriendFeed. Etc.
11. SMS. Services that let organizations build SMS into their social media starfishes. John Edwards is one example.
12. Collaborative tools. Zoho. Zimbra. Google’s docs and spreadsheets. Etc.

It’ll be interesting to see how deeply Google will disrupt the Social Media Starfish tomorrow.

What do you think?

Here’s the two videos:

Part I of Naked Conversations 2.0: defining the social media starfish. 22 minutes.
Part II of Naked Conversations 2.0: how Google will disrupt the social media starfish tomorrow. 18 minutes.

BluePulse, today, released a bunch of new features for its social network.

But why is this social network gaining millions of users when Facebook, MySpace, LinkedIn, etc are out there already and are very entrenched?

Because they focused on a smaller niche. Their social network is ONLY for mobile phones.

I love this company and its service.

Want to get up to date on the mobile industry and hear all about BluePulse? You know what to do.

Venture Wire has the facts on BluePulse’s announcement today. Blognation has other details.

Oh, and BluePulse is yet another best-of-breed companies that came from Australia. What are they putting in the water there?

Oh #2: this video, with CEO Ben Keighran, was filmed in YouTube’s original offices. Is this going to turn out to be a “lucky office?” We’ll see.

The folks over at NewTeeVee just announced its new conference schedule for a conference about NewTeeVee.

I find it severely lacking.

First, why feature Joost? They haven’t proven that they’ll survive in this new TV marketplace. I’m willing to bet that Justin.tv or Kyte.tv will have 10x the traffic in a year than Joost. Even TechCrunch is growing bearish on Joost’s future. Why is Joost going to have trouble? Because they wanted to replace TV and the TV networks will NEVER give Joost their best stuff.

But let’s face it, it’s still a YouTube world online. What will change that?

So, what else is missing at a discussion of new TV stuff?

1. Best practices of old on new. The best example of oldTV coming to newTV is what ABC.com is doing. Ever watch Lost over there? I have and it’s the best stuff out there. They are using technology from Move Networks. That stuff blows away Joost. To me THAT is “new TV.”
2. The best advertising technology I’ve seen is CastFire. I don’t see them on the program. I do see Brightroll. That’s good, I have a 24-minute interview with the founder on my show. Nexidia showed me a bleeding edge technology that’s already bringing new kinds of contextual ads to several TV stations’ local news shows.
3. The biggest innovator in streaming media is Chris Pirillo. The way he uses chat. His sponsorships. And the way he uses YouTube is very innovative yet he isn’t on the program.
4. Codec comparisons: DivX has some of the best codecs out there. It also has a set top box that I’m playing with and its Stage6 community is pretty neat. DivX’s CEO was on my show at CES earlier this year. Adobe is doing a bunch of work. So are other folks. Can we see a shootout? Or techniques to get the sharpest picture online?
5. Apple? No, they have nothing to do with “new TV” right? Well, I haven’t been able to get them on my show either, but Rocky uses Apple’s FinalCutPro to edit my show.
6. Adobe? I see one guy on there as part of a panel discussion. Are we going to learn anything in a panel?: No, we won’t. But the folks who bring us Flash deserve a lot more than a panel slot. Not to mention they have a video editor, Premiere. Oh, and my video with the engineering team behind Flex/Flash talking about its architecture got hundreds of thousands of views.
7. Microsoft? They want to get market share away from Adobe. I see Dan’l Lewin there, but you do realize he isn’t a technical guy and he hasn’t built any video or done any video on the Net, right? He was a co-founder of NeXT, though. Maybe that’s the closest to Steve Jobs you could get.
8. Rocketboom? They just shipped an iPhone app. They have the best distribution system I’ve seen for an independent video blog. Andrew is still doing innovative stuff. Where’s he?
9. Blognation? (Or ANY blog network other than GigaOm?) They are about to put video bloggers in dozens of countries. But not gonna be at NewTeeVee I guess. And because they are a competitive thing to GigaOm they get locked out the same way that PodTech gets locked out. If I ran a conference I’d invite my competitors to speak. Why? Cause my first responsibility as a conference planner is to the people who come. See Eric Norlin’s video for more on planning a great conference.
10. USVP? They invested in several video ventures (including PodTech, Zannel, and National Banana). Not gonna be there and they should be. Heck, let’s get out of stuff that’d help me out. Last night I had dinner with Stewart Alsop. He’s an investor in Justin.tv. Why isn’t he on the VC panel? Justin is doing the most innovative stuff in the streaming video space.
11. Tracking and uploading? TubeMogul, for instance, showed me how they can let video bloggers upload to multiple sites and track their results. Compete.com’s CTO was on my show too. I wish someone would do a session on new ways to demonstrate audience engagement and size and all that.
12. New ways to tell video stories? YourTrumanShow showed me how, for instance.
13. Mixing 3D world’s with video? I don’t see that either. But Scenecaster has a way to do that. So does Second Life. More on the way. I’d love to hear the latest and see what Eric Rice and friends are up to.
14. Why not a session on video vs. audio? There’s a lot of interest there and it sure would be interesting to see if BlogTalkRadio could make a case for audio. You noticed my son’s first sounds on the Internet were audio only, not a video, even though I had lots of video gear there. Heck, I sure could learn something about getting better audio quality.
15. Facebook? MySpace? LinkedIn? Plaxo? Facebook is one of the hottest video sites on the Internet yet I see nothing about it. That’s really lame and missing where a TON of “new TV” action is happening.
16. Building a social network around your video site? Magnify, Ning, and Broadband Mechanics might have something to say about that. In fact, Magnify shows off a great “new TV” site to me. Ning showed me their stuff too. So does BlogTronix, which has a system that lets companies build sites very similar to the Channel 9 one at Microsoft. Ning will be at the conference but, again, only on a panel. That’s not the help that people need — they need demos of what’s possible, not more talk.
17. Legal issues with new TV. How do you get rights to music, other people’s videos? What’s the rules around fair use?
18. Mobile video? On my show Buzzwire showed off its solution. Also, Radar.net showed me a way to share videos with your friends from your mobile phones. Kyte.tv’s CEO is on a panel discussion but I doubt they’ll do a demonstration of how that works. It really is mind-blowing what you can do on a cell phone now.
19. Streaming video? Ustream came on my show to demonstrate what it’s doing. Veodia is aimed at big companies with a better quality streaming video.
20. Mashups? YouTube is now showing videos on top of Google Earth. Plazes is giving us location-based presence. What could we do with that?
21. Film sites. Jaman is very impressive, for instance.
22. Webcasting? IVT showed me its solution. So did Adobe with its Connect service.
23. New kinds of Web experiences that’ll have an impact on how video is used. Zude got my “demo of the year” mark and demonstrates new ways to use video online. Mixercast is a cool way to mashup video, pictures, and other stuff too.
24. New hardware gadgets for video producers? Drobo showed me a new hard drive system, for instance, that we’re using at PodTech and love. I’ve been testing out tons of the latest gear including a Nokia N95 with Kyte.tv and a new Nikon pocket camera that has wifi built in. Heck, get Ryan Block of Engadget to come out and show off the latest gear. That dude has a ton of gadgets in his house and he always knows what’s good and what’s not.
25. Real Networks? Do they have a shot at sticking around? They came on my show to demonstrate its new player which lets you save from YouTube.
26. Search and Discovery. MeeVee demoed its search engine. Blinkx CEO came on my show to talk about it (then later took his company to an IPO). Dabble’s founder/CEO showed me its cool search portal and community for video. Stumbleupon came on my show to demonstrate its cool video discovery service.
27. Why don’t I see anything on Windows Media Center? TV Tonic showed me a killer system that’s getting lots of traffic for video bloggers.
28. Video greeting cards? Smilebox showed me theirs.
29. Video email? EyeJot showed me how to do it.
30. Bleeding edge ways to use video cameras? Get Andy Wilson from Microsoft Research to come down. He showed me a system that was wild.
31. Ways to make money with your “new TV?” Edgeio showed me a classified ad system that a few video bloggers are using to bring in some extra cash.
32. Splashcast has been seeing massive growth through its Facebook application. They came on my show a few months ago to demonstrate its widget and media distribution network.
33. What’s the future of home entertainment systems? Seagate showed me its version at CES. I just interviewed MediaMaster too (mostly music right now, but video someday soon) and they have a very awesome service. Videos of that coming soon.
34. Screencasting for fun and profit. Don McAllister, who publishes screencastsonline.com, came on my show to talk about how he does it.
35. Google? They do this thing called YouTube. You might have heard of it. Marc Lucovsky showed me how to “bling my blog” with a video bar, too.
36. Video education? Winnov showed me an innovative system for universities to use.
37. Loic Le Meur’s Seesmic (here’s me talking about it). If you really want to be known as “NewTeeVee” you gotta have them on the schedule.
38. Zannel. I interviewed them this week and they are competing with Seesmic and Kyte.tv.
39. UPDATE: I totally forgot Bittorrent. A guy I know downloads all of his TV shows via Bittorrent (and movies and music too). I’m sure he’s not alone so a conference like this should discuss that and what the industry should do for or against it.
40. Serving an international audience. Look at the new Pop!Tech videos. They have subtitles with eight languages in them. That really rocks. But what do you need to do if you want to serve China and keep your videos from getting censored? How about transcriptions so that search engines can work better? Etc.

$500 for this? Damn, maybe I should start charging for my show! I give you a TON more content for free! :-)

Heck, we can even meet over on my newfangled Kyte.tv channel and have a live chat. With audio, video, AND good old text, even!

Oh, and keep in mind I +HATE+ panel discussions. They look great on the Web site, or in a brochure (that’s why I added them to my conferences when I planned them). But you rarely learn anything you can take away and apply to your keyboard. I was just on a panel discussion too at the recent Facebook conference and, while it was entertaining (a good fight on a panel is one way they can be redeeming) I watched the video and didn’t see anything anyone would have learned from it.

UPDATE: Om and I had a nice talk this morning and he’s severely constrained by time (this is a one-day conference). More on that conversation hopefully later in next week.

If you were doing a conference on “new TV” what would you put on it?

Kara! Kara! Kara!

Kara Swisher SSSSSOOOOO nails what is wrong with the application developers who are trying to make money over on Facebook.

The other night I was on a panel at the Graphing Social Patterns conference where I helped judge a bunch of Facebook apps.

With each one I asked myself “would I install this?”

The answer with almost all of them is: no. The sad fact, though, is that most people WILL install the stupider apps.

The winners? Three were great, one was really lame.

The Game, by Robert Fan
Judge-O-Rama by Chris Heald
Visual Bookshelf, by Aaron Battalion
Resume, by Joe Suh

Let’s throw out the lame one, the Game, which is a lewd “Hot or Not” app. The others were pretty interesting, though. The Resume app lets you integrate LinkedIn stuff into your Facebook profile. I’m not a fan of LinkedIn, but this app was well done for those of you who are.

If you read books Visual Bookshelf is an awesome way to share your bookshelf with others. Definitely shows a lot of thought and goes way beyond the stupider types of apps.

I have a long list of apps waiting for me. Some are interesting like file sharing, but most are pretty toyish kinds of apps.

I’m really looking forward to the second wave of apps that really do something interesting with the social network of people I’ve added to my Facebook account.

Another problem that Kara doesn’t touch upon is that a lot of these apps simply don’t scale and break for people with thousands of friends.

Looking forward to seeing if Facebook apps improve at the SNAP Summit in San Francisco on October 26.

Oh, and here’s Steve Broback talking about his Facebook Conference, Web Community Forum, up in Seattle on December 5-6, on a walk recently near my house.

Oh #2: Kyte.tv has a new look. I’m going over there today to talk about the changes that are coming to Kyte.tv over the next few weeks. I’m not sure I like this new look. How about you?

UPDATE: I used my Nikon S51C pocket camera to film this video. But Kyte wouldn’t let me upload the high resolution version (said that it was bigger than 50MB, which it couldn’t accept), so you get the small version which makes the player look lame. I’ll push Kyte to increase the limit so we can do more interesting videos.

A few years ago I wrote to Microsoft’s leadership and asked them why they weren’t involved in the new Web 2.0 space. I got an answer back that was about 2,000 words long and included the words “business value” 13 times. Translation: Microsoft’s leadership thought that Web 2.0 and social software like Flickr didn’t have business value and was too much of a potential fad to invest in.

Glad to see that Steve Ballmer, Microsoft’s CEO, is consistent. Notes that Geocities lost most of its value after being acquired by Yahoo and says “it had most of what Facebook has.” Let’s come back to that point in a second.

The thing is that Ballmer has bought into the advertising hype too. I remember when Microsoft’s President, Kevin Johnson, came to our group when I worked at Microsoft and explained that the advertising industry is 10x the size of the software industry and that he was going to steer Microsoft more into an advertising-driven business rather than just one that made its revenues from selling software. Translation: Microsoft was going to compete more with Google, Yahoo, and other companies going after the advertising pie.

Don’t miss this quote. It’s demonstrates everything that is wrong with Microsoft’s approach:

“There can’t be any more deep technology in Facebook than what dozens of people could write in a couple of years. That’s for sure,” Ballmer said.

When I worked at Microsoft I heard this over and over and over again from various engineers and program managers who STILL haven’t competed effectively with WordPress, Flickr, Skype, YouTube, or any of the other things over the years I’ve heard this “we can build that in a few weeks” kind of arrogant attitude attached to.

But, remember eBay? Remember how dozens of competitors tried to get into the eBay space? (and still are?)

Why aren’t they succeeding? Because eBay is NOT about the technology. It’s about the community and unless you have something that’ll convince the buyers and sellers all to switch all at one moment you’ll never be able to take eBay’s market away. Translation: it’s too late and eBay has huge defensibility around its business because people won’t move away from it even if you demonstrate 5x better technology.

Same with Facebook. I’m not moving away from it. Why? I have 5,000 reasons why (and another 500 already who want to be included in my Facebook network). Unless you can convince them all to move I’m not moving. This is why LinkedIn isn’t going to disappear anytime soon, even though I like Facebook’s approach a lot better. It’s also why MySpace isn’t going anywhere. My son says his friends are all on MySpace. My brother’s bar is on MySpace. They aren’t moving no matter how hard I evangelize Facebook.

Which gets us back to Ballmer’s quotes.

First, let’s share this one: “I think these things [social networks] are going to have some legs, and yet there’s a faddishness, a faddish nature about anything that basically appeals to younger people,” Mr Ballmer told Times Online yesterday.

I’m 42. Hardly young. And Facebook is appealing a lot to people in my social network and age group lately (and so is Twitter and other social tools like Pownce, LinkedIn, and sites that use social groups like Yelp, Flickr, Upcoming.org). I guess Ballmer missed that. This is what happens when Microsoft executives don’t get outside of their ivory towers very often. Steve, you really need to go to any tech industry conference and hang out in the hallways. Don’t come to San Francisco, you won’t believe anything you hear here anyway. But go to, say, LeWeb3 in Paris and hear what they say about social networks. You’ll probably hear Bebo. Facebook. And a few others. From even the old folks. Last night I was at a National Geographic event and lots of people were talking about Facebook.

Here’s another quote:

Mr Ballmer also noted that sites such as Geocities, an online community that was bought for $3 billion by Yahoo! in 1999, at the height of the dot-com boom, “had most of what Facebook has.”

Oh, boy. No way, no how.

First of all, I never joined Geocities. It never had utility for me. It was a place to build free Web sites. I found it had all the disadvantages to me that MySpace has and NONE of the advantages of Facebook. It was NOT a social network that exerted the kind of social pressure on me to join the way that Facebook did. I tried to ignore Facebook for years. Same with MySpace. But people I kept meeting kept begging me to join. Kevin Rose, when we had dinner, told me I was blowing it by not being on Facebook. That NEVER happened with Geocities.

Also, Facebook is now a business card collection. A rolodex. That has real utility that’ll keep me using it long after it joins the “old fad bin.”

Oh, and anytime people say “this thing is a fad?” I think of blogging. Lots of people told me that when I started it too. It wasn’t. Neither is Facebook.

But all this makes me think that Ballmer is trying to send signals to Zuckerberg (Facebook’s CEO) that the price is too high and that this is just a negotiating ploy. Nice one! But it doesn’t give me confidence that Microsoft is going to figure out Web 2.0 or social networking strategies anytime soon.

It also makes me realize that Ballmer has no clue about the future of advertising. If he did he’d be talking about how Facebook’s ability to concentrate people into buckets in a new way should be copied and studied. That’s where Facebook’s real advertising value is and Microsoft hasn’t demonstrated ANY ability to see that yet. Of course, Facebook itself hasn’t shipped its advertising platform that’ll demonstrate its vision there either, but I hear it’s coming.

Will Microsoft get a clue before Facebook gets an entrenched advertising platform going?

Ballmer proved with Google and with these quotes today: no.

Let’s leave Halo 3 out of this, for now.

Yesterday Hugh Macleod wrote up his thoughts on Microsoft.

He puts out a theory that Microsoft would be more loved if it told a better story.

I’ve been studying my own reactions to Microsoft lately and I think it’s a lot deeper than that.

I have a REASON to love Microsoft. It propelled my career into a whole nother level. But lately even that hasn’t been enough.

I’ve been asking myself why?

To me it comes down to expectations. Microsoft is like the genius child who has rich and smart parents. Society holds huge expections for such people. If they don’t succeed the story is it’s a child who hasn’t lived up to his/her potential.

Microsoft is much the same way.

We see Google having fun with docs and spreadsheets.

We see Facebook and Plaxo and LinkedIn (not to mention Ning and Broadband Mechanics) having fun with social networking.

We see Flickr, Zooomr (one developer!), SmugMug, Photobucket, and a raft of others having fun with photography.

We see Apple having fun with all sorts of stuff.

We see Amazon having fun with datacenters.

And on, and on.

But where is the kid who has rich and smart parents? Yeah, Microsoft brought us the “Demo of the Year” last year: Photosynth. But what you didn’t read on TechCrunch is that it takes up to nine hours to process one set of images so, while it is a killer demo, it won’t be a product you and I can use anytime soon.

This week we learned that Google is struggling to stay relevant to the new conversation: one that was taken over this year by Facebook. But what is Microsoft doing to stay relevant? It’s like Microsoft has decided to go and spend the inheritance and not do any more work to stay on the bleeding edge. This is a much less interesting Microsoft than it was back in the 1990s, where it seemed every week Microsoft would announce something new and interesting. I remember being a subscriber to eWeek and other trade magazines and it was a rare week that Microsoft didn’t have the most important story. (TechMeme has taken over that role, and this summer how often have we seen Microsoft at the top of TechMeme? Not very often.

This week I learned another Microsoft employee is leaving to start his own company. This guy has asked me to keep it quiet until he can let all his managers know, but he’s someone who is liked and trusted both in Silicon Valley and up in Redmond. He’s a connector. An innovator. A guy who wants to SHIP innovative products.

These kinds of people keep leaving Microsoft because they see it isn’t living up to its potential and is frustrating to work inside of. It’s more fun to go join a small startup, or even one that’s fairly well along its path, like Facebook (everytime I go to Facebook I see more of the people I used to work with).

It’s been more than a year now since I left Microsoft. I really expected Ray Ozzie to come out and do lots of cool stuff for the Internet. But what did we get? A new design on live.com? Please.

The interesting thing is that Microsoft’s bench is so deep that even with the people they’ve lost over the years there still are huge numbers of amazing people working there and they still have advantages that no other company has. Deep, deep pockets. Massive numbers of customers. Profits that keep arriving everyday. A salesforce that’s well run and has its fingers in almost every country in the world.

So, back to Hugh’s post. Microsoft needs a new story. If I were on the management team I’d be looking hard at the Bungie team, the folks who brought us Halo 3.

What did they do right?

1. They stayed away from Microsoft’s politics. They work in a small ex-hardware store in Kirkland, Washington, USA. About 10 miles from the main campus.
2. They kept their own identity. They have their own security. No Microsoft signs outside. A very different feel internally (much more akin to Facebook than how the Office team works together). Each team works in open seating, focused around little pods where everyone can see everyone else and work with them.
3. They put their artists and designers front and center and obviously listen to them. The Windows team, however, fights with their artists and designers.
4. They keep the story up front and center. They work across the group to make sure they deliver that story everywhere. Translation: employees know what the story is, how to communicate it (or when not to), and they have great PR teams who work to make sure that story is shared with everyone.
5. The product thrills almost on every level. Hey, sounds like an iPhone!

The problem is that Bungie is a small exception in a sea of Microsoft.

Changing this company’s public story is going to prove very difficult. Maybe that’s why Hugh drew Microsoft a “Blue Monster” instead of something a little more friendly.

I’m sure some of my friends at Microsoft will misread this and think I’m “a hater.” You can think that if you want. It is intellectually lazy, though.

It’s interesting that since leaving Microsoft only Kevin Schofield (he’s one of the great connectors the company has over in Microsoft Research) has really done a good job of reaching out to me and tried to tell me a “new Microsoft” story.

One thing I did at Microsoft was reach out to the haters and see if I could tell them a new story.

So, I’m game. On Monday night I’ll be at the Halo 3 launch party. I’ll be looking to show my video camera a new Microsoft story.

But until I find it so far it just seems like that rich and smart kid who hasn’t lived up to the potential that we all see in her.

Am I missing something?

Barak Kassar at breakfast this morning. I love people who have passion for life and passion for doing interesting things.

I’m still learning to use my new Canon 5D — these aren’t very sharp if you blow them up — but, damn, I’m having fun shooting people. More on Barak in a second.

I’m late on writing about this, but I was worried that I’d actually help this company out. Why? Because whenever I write negatively about a company that gets tons of you to check out the company and some of you even like the services I’m ragging on. For instance, I said I hated MSN Spaces and almost 100 million people signed up for it after I said that including my own wife who says she wishes she picked another service, but is happy that leaving a comment there is so tough that she has very few trolls. :-)

But this has gotten so bad that I think I need to write about it and explain just how bad this company is. Please read this post all the way through if you are one of those who think I’m an idiot and therefore anything I hate must be something you should try. If you do that with this company you’ll spam all your friends and you’ll be extremely pissed.

Which gets me to what got me to write this note in the first place.

Over the past week or so I’ve gotten DOZENS of spam from this service. Almost always it’s followed by an email saying “I’m sorry” from the person who tried it out.

This service sucks. Do NOT try it out.

Want more details? Dwight Silverman of the Houston Chronicle has been tracking this story.

Some more thoughts:

1) Quechup has just raised the bar for me to try new services out. Now I won’t try things out until dozens of my friends tell me that a service is safe to try. That means that competing with Facebook (or MySpace or LinkedIn or Plaxo) is going to be very tough. Services won’t go viral anymore because we just won’t believe the email we’re getting from our friends.

2) This has been going on a long time and has gotten to the front page of Digg, but I continue getting these things (I’m getting a few of these emails every day from people who should know better).

3) This is really pissing off a lot of people. I’ve seen tons of posts like this one over on Matt Dickman’s TechnoMarketer blog.

4) It’s sad that some companies feel they are going to be able to make a business on top of strategies like this one.

I’d love to support a lawsuit against the company for doing this.

So Jason “no comments” Calacanis answers me, and others, back about his increasing dislike of Facebook and other social networks.

First of all, for the record, Jason is right. Facebook sucks. Twitter sucks. Pownce sucks. Jaiku sucks. Kyte sucks. Etc and etc.

Why? Because they take time.

But then managing my Outlook contact list took time. Managing my business card collection took time. My mom took time to keep a filing cabinet and an address book and a rolodex.

Facebook is the modern day rolodex. It is the replacement for the business card.

First of all, let me attack a claim Jason made that simply is wrong: that it takes 30 minutes a day to add hundreds of new friends into Facebook or other social networks (on big days I’ve actually had hundreds of people wanting into my social network, so I timed it: I can add hundreds in less than five minutes).

Here’s how.

Let’s go to Facebook and look. Gary Chan just asked to be added to my network. I click confirm. Then “skip this step.” Done. Typing this sentence took four times longer. You don’t need to do anything more. You don’t need to explain why you know Gary Chan. Etc. Etc. I never do and I don’t feel guilty about it. If I know people I know why and how I know them and I don’t need to tell you all that. Later on I might add some value to my contact list that way.

So, why do I say it’s my new business card collection? Well, if I am looking for a contact, at, say, Yahoo, I troll through my Facebook collection. Most Yahoo employees leave their phone numbers and email addresses on their Facebook profile. Hint: they work on the iPhone. So, I visit their profile and click on their phone number and I’m instantly connected.

Plus, I know everything about them that they’ve wanted to share.

For instance, Bradley Horowitz, of Yahoo, is on my contact list. By looking at his profile page I know all sorts of stuff about him. His relationship status, his political views, who his friends are, what kind of music he likes, his favorite TV shows, his favorite movies, his favorite books.

He has the Snapvine app, so I can leave a voice mail for him. He tells his friends where he lives (has a Yahoo Map gadget that shows that, of course). Puts all his Flickr photos up. I know his mood. I know what party he’ll be at tonight. I know someone at Microsoft that he’s talking with and who visits his page, so I know some influence networking that I could do with him. I know his college experience and his past work experience.

All voluntarily turned over and when I interview him do you want to bet this stuff comes up? Damn straight it will.

If I go to the party he’s going to tonight (I might, it’s on my calendar too) I’ll have TONS of stuff to talk with him about. Music. Movies. TV shows. Politics. College experience. And other stuff.

Oh, heck, let’s go look at Jason’s Facebook. I see his religious views. Jason has put his mobile number there. His educational experience. And more. Plus I can see who wants to suck up to Jason on his wall (I’m there, so read into that what you want. By the way, so is the co-founder of Flickr, the founder of B5 Media network, and a bunch of other interesting people).

I also like that all his Twitters are there, so I can see what else Jason’s been ranting about without being forced to chase Jason all over the Net. On my profile you can see my Twitter, Jaiku, Pownce, Kyte, Wordpress, Google Reader, and many other things. That saves you time of figuring out everything I’m doing.

Now, can I get this info any other way? LinkedIn? Maybe. Twitter? No. Pownce? No. Jaiku? No. Following his blog? No. Kyte? No. MySpace? Don’t be ridiculous.

Could I have called him? Yeah. I have his business card and his mobile phone in my contacts. But why would you waste Jason’s time asking stupid questions when the answer is already online? Will that lead to a good result? A ride in his Corvette, for instance? Or a business partnership?

Anyway, let’s specifically answer some questions Jason asked, cause they are interesting:

1. Facebook is a multilevel marketing platform. Jason’s right. But, then, so is my rolodex from the 1980s and 90s. Some people in that rolodex are a LOT more important to me than other people. Some people in that old-school rolodex introduced me to TONS of other people and influenced my life in major ways. That rolodex is now moving to Facebook where it’s getting MUCH stronger than it was on little business cards or in Outlook where I didn’t have pictures and didn’t have an ability to see inside the networks of friends each person has (Facebook lets me see all of your friends as well, if you leave that open, which most people do).
2. Facebook is a great way for me to promote what I’m doing. Absolutely. Jason’s right there! But it’s NOT one way! Hint: great parties, great people come to you, too. I’ll have a lot more to say about that soon.
3. Are we creating a social system to communicate with each other at a distance because the reality of creating and maintaining that social networking face-to-face is, well, scary? Well, I’m sure that some people would be scared by getting a ride in Jason’s Corvette, but I’ve been there and it was one of the greatest thrills of my life. Can I experience that over Facebook? No, but Jason’s phone number is on his Facebook so you can always call and invite him out for dinner.
4. Is Facebook a more efficient, rejection-free, surrogate for the real world? Um, Nick Denton didn’t accept my friend request. So, no, it’s just like the real world where some people think you’re an asshole and other people think you’re cool. I notice that Jason has enough people who think he’s cool that there’s an entire group of people who think he’s cool on Facebook. Seriously. Do a search on Jason’s name and you’ll find the group.
5. At a certain point social networks create negative returns on your investment. Absolutely. These things get noisy the more people you add to them. So, if you want to have no noise definitely don’t have any friends. Or keep your networks down to only your “real” friends instead of anyone who wants to come in. My strategy? I’m going with the noise cause I don’t know where the gold is going to come from. I realize not everyone is a weirdo like me in that regard.
6. Are we going to hire someone to manage our social networks? I haven’t yet and I doubt I will. My friend network is too important to me and there’s all sorts of gestures that are coming to me through it that I’d miss if some intern was tending to my network.

Anyways, interesting discussion. If I were really smart I wouldn’t be engaging in this right now and, instead, testing out the new CoComment that came out yesterday. Now THAT is interesting.

Of course now that Jason has closed down comments maybe that’s not so interesting after all.

If you haven’t been over to TechMeme (still my favorite tech news site) in the past two weeks you might have missed that I’m not the only one talking about Facebook.

Since I’m now the official “newest shiny object reporter” I was asking myself “what’s the next shiny object that will get me to switch my attention away from Facebook?”

Could it come from LinkedIn? Nah, they aren’t even playing the same game anymore. Their management team doesn’t understand developers, doesn’t have the cool culture or cool app platform that Facebook has, and it’s doubtful they’ll regain the high ground in the identity space. Plaxo? Nah, not a cool brand name and their shot is to sit down with Mark Zuckerberg and become the “Switzerland” for your Facebook data. Actually that’d be pretty brilliant for both Facebook and Plaxo to do, the new Plaxo really is a nice way to get your contact data from one app (Outlook) to the next (I’d like to move my contacts into Facebook and back out to Outlook again). Don’t ignore Plaxo, though, lots of people have been praising it lately for its moves into OpenID.

Is it Microsoft? Doubtful. Most of us still don’t really like the idea of Bill Gates storing all of our contact data and, anyway, even the coolest thing at Microsoft (Xbox) is having quality troubles, so not likely. Could Ray Ozzie pull a rabbit out of his hat? Maybe, but doubtful. There’s too much inertia at Microsoft that would keep them from building the kind of platform that would get me to shut up about Facebook.

Yahoo? Maybe, especially if Jerry stays focused on it. But they already have 250 million users on their email. That’s going to prove just as difficult a thing to deal with for Yahoo as it is for Microsoft. In other words, they’ll probably do something to make their users happy, but not disruptive enough to get me to shut up about Facebook.

So, what in the industry are we all forgetting about? Who has a platform that, if reengineered could all of a sudden pop up and make us all shut up about Facebook?

If you live in Brazil you know what it is. The thing I’m thinking about has a monopoly share of the social networking market in Brazil.

“Scoble, stop teasing me, what is it?”

Orkut.

Now, hear me out. I know Orkut is ugly. It doesn’t look like a Facebook killer. I agree. I signed in again this week just to see if anything is happening there. It’s not yet. But all the basics are there.

So, what kind of wine was I drinking to come up with this long rant? Some good Washington stuff (Reininger). But don’t hold that against me. Heheh.

Anyway, why could Orkut come back and get us all to shut up about Facebook? Do you remember who owns Orkut? Yeah, those evil kids over at Google.

Now, why is that important? Well, for one, most of the early adopters I know are on Gmail. I’m on it too, even though I keep my crusty old Hotmail account. Google has the best mobile app on my mobile phone too. Maps, if you’re on the iPhone, but if you’re on Nokia the Mobile Google app suite is really great. Lots of you, I know, are on iGoogle, which looks a little bit like Facebook’s profile page. Lots of you are using other things from Google. Picasa, for instance. Or customized Google searches. Or Google Reader. All of which would really benefit from having a Google Identity System.

So, could Google redesign Orkut, make it nice looking and functional (one of Facebook’s greatest attributes) which would appeal to people like me who are looking for the next shiny thing to use functional identity system and application delivery platform that gets everyone excited.

I don’t see anyone else who could get us all to shut up about Facebook. Do you?