BluePulse, today, released a bunch of new features for its social network.

But why is this social network gaining millions of users when Facebook, MySpace, LinkedIn, etc are out there already and are very entrenched?

Because they focused on a smaller niche. Their social network is ONLY for mobile phones.

I love this company and its service.

Want to get up to date on the mobile industry and hear all about BluePulse? You know what to do.

Venture Wire has the facts on BluePulse’s announcement today. Blognation has other details.

Oh, and BluePulse is yet another best-of-breed companies that came from Australia. What are they putting in the water there?

Oh #2: this video, with CEO Ben Keighran, was filmed in YouTube’s original offices. Is this going to turn out to be a “lucky office?” We’ll see.

I was over meeting with the CEO of Atlassian, Mike Cannon-Brookes, today about something else (they have some cool news coming soon) but when I got there Mike was showing off his new iPhone and it had a bunch of icons that aren’t on the “Steve Jobs approved” version. So, I had to start up my Nokia to show you what he’s using. Here’s a good description of how to load apps on your iPhone.Isn’t that ironic? I have to carry two cell phones: one to surf the Web on (the iPhone is a lot better at that than the Nokia), among other things, and one to do video. Hmmm.

Anyway, if you look at the other shows on my channel today you’ll see these videos, all done from my cell phone:

1. My favorite beach.
2. A brief tour of Atlassian’s tech support department where you meet the top architect too.
3. The guy behind Wikipatterns.com.
4. A brief video of BluePulse’s CEO, Ben Keighran, who is getting ready to announce some killer mobile phone stuff at CTIA next week). Interesting fact is that their office is in the original YouTube office.

Oh, and coming soon on ScobleShow.com is the full robotic helicopter video.