BBS05: Scoble’s keynote (from: Blogosphere News: Blog News from Bloggers, for Bloggers)
http://www.blogospherenews.com/archives/2005/01/24/bbs05-scobles-keynote/ | Comments
Robert Scoble’s keynote at Blog Business Summit. Scoble is a great speaker, not great with slides, but a great speaks. He’s got a great way to putting things and really down to earth. So here is sort of a play by play of the key note. Okay…I’m not going to flesh this out much. I do an end of the day wrap up and write more-and more logically-later. This is more stream of consciousness. Enjoy!
Blogging is a tool
Bootstrapping..weblogs.com Dave Winer could read all the updated blogs in a day in the beginning. Now it’s impossible. Now the blogsphere has reached the point where without syndication there is no way to keep up.
Blogs: Website in a reverse chron order
The five reasons of blogging
- easy to publish
- weblogs.com-depth of distance
- linking behavior
- permalink
- syndication (RSS) 1020 feeds…
In the 90’s you only watched about 10 sites…syndication allows you to watch more site…”listen to a lot of voices” over two hours of load time alone if you visited 1,000 sites in a night.
Scoble: “most passionate people in society are the people who are changing society” The press are watching the passionate people…because the passionate people chose it. Think about that. So don’t tone down your passion, passion is the key!
Results and ROI
More people are reading Scoble’s blog than attended the conferences…with three hours a day. Compared to spending millions of dollars to go to or host a conference. Think about that. How many more people can you reach (and influence?) with a blog?
Influence
“How to I start? Read fifty blogs for two weeks.” There are thousands of blogs on thousands topics.A good blog…passion and authority.Linking to competitors. Sharing information. Sharing information publicly.Blogsphere is not going to die because of no-follow.“The blogosphere cleans itself out.” Scoble has linked to hoax photos…and then people helped to check the facts.Don’t just picture the A-lister…pitch the people who the A-lister reads too. The people who he/she trusts. Repetition…five people discussing it…Scoble picks it up.
Blogging fears…get over the fear, just write!
Being provocative is a great way to drive traffic. We love good stories…Blogs are good stories. Conflict, conflict is exciting and energizing.
Attention overload
Scoble watches 1000 feeds now…3000 in a year. Building intellegent systems that watch patterns to bring what you consider important to the top. If you have 15 mins to read the web…what is most important.
And so it ends…and on time!
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