My advice: Don’t game Google. (from: Jason Calacanis)
http://calacanis.weblogsinc.com/entry/1234000790040373/
Blog publishing platform Wordpress got dingedhard over the last week because they (and people working with them—it’s a little fuzzy what exactly happened) puthigh-paying keywords into the code of their pages which were not about the keywords. Basically, they started a bunch ofpages designed to get highpaying keywords, and those pages were not about the topics they were supposed to beabout.
Matt, who’s a really cool dude, wrote a response andbasically apologises for the whole mess.
I’ve told people this over and over: don’t try to game Google/Yahoo/MSN/etc. They will catch you, ban you, and you’llhave egg on your face.
Brian and I discussed this when we started Weblogs, Inc. and we decided that we would spend no time and effort ontrying to game the search engines. We do the standard stuff, like name our pages correctly, and I think we throw in themetatags, but we’re not trying to get mortgage listings on every post at bloggingbaby or TVSquad. We do get them on theMortgage Blog, where they belong!
If you want to work with Google be good and they will be good to you, if you screw with them and have any kind ofsuccess screwing with them they will catch you and they will take you out of the crawl—as they should.
The Weblogs, Inc. Network is pleased to welcome three new blogs to the network: TVSquad, Cinematical, and Divester.