MarketingProfs: 5 reasons to use RSS (for marketing) (from: Buzz Marketing with Blogs)
http://feeds.feedburner.com/BuzzMarketingWithBlogs?m=187
Yep, RSS is getting hot. People are starting to catch on that it’s the power way to gather information, now the push is on to expand the Syndisphere from blogs and online publication to everybody else. Cool. Good. Actually great.
MarketingProfs is read by a lot of non-techie marketers so this article is well positioned to help the non-techie marketer see the benefits of RSS to them: Top 5 Reasons to Use RSS
Here are the five reasons given:
1. Avoid spam filters2. Make journalists happy3. Improve your Web traffic4. Monitor your online reputation5. It’s easy (even for a non-techie)
Yep, #1 and #2 are key. Journalists are info junkies. That’s their job. RSS aggregators make their lives easier by brining scads of information to them. So if you want press, RSS-enable your press releases. Go where the journalists are. Of course for #1, e-mail is getting harder and harder to manage. I get tons of spam. Thunderbird handles it pretty well, keeping it out of my inbox. RSS lets you avoid the whole problem. People actively choose to get your content.
I’ll add a 6th one to the list: SEO. Search engines love RSS because they don’t have to work as hard to know when content is updated…they are just told. If you want to get better rankings, have an RSS feed. Even if you don’t blog, having an RSS feed will help you get the attention you’d like to get.
The article closes with this nice snippet. I think it closes this post out well too:
RSS is a valuable tool, a new weapon to add to your arsenal and an efficient way to reach customers, partners, investors and journalists. It’s an easy way to communicate information to an interested audience.You know the people subscribing to your RSS channel want your news, and you are providing that information in an unobtrusive, timely fashion. Because RSS is still a relatively new technology, you can still be ahead of the curve.If 2004 was the year of the Weblog, 2005 is the year of RSS.
Tris Hussey is the Chief Blogging Officer for Qumana Software and Managing Director of Qumana Services. He can be reached at tris AT qumana DOT com.
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