$100,000 (from: Jason Calacanis)
http://calacanis.weblogsinc.com/entry/1234000213038726/
Google AdSense is impressive—really impressive.
We started playing with it in September and three days ago I relized that we broke the $100,000 mark. Sounds like alot of money I know, however when you’ve got 70+ bloggers making a couple of hundred to a over a thousand eachmonth—month after month—it’s really not that much money. Goolge reported during their analyst day that we were doing$600 a day in AdSense. We’ve increased that a little every month for the past three without putting ads everywhere… infact right now if you page down three or four times only 15% of our screens are advertising (although there are a lotup top).
The fact that we can put Google AdSense on our site and make money from unused inventory while we sleep is justamazing to me. There seem to be over 100 ad networks out there right now, and we get calls from us every day, but theproblem is they don’t have the 400,000 advertisers that Google has. So, if we run them on our 75 blogs we might getugly Classmates and LowerMyBills advertisements half the time… with Google Adsense it is targeted 99% of thetime.
In fact, Google Adsense is so targeted I look at them as CONTENT! I think that is the greatest part of it… if you’relooking at the new Mustang at Autoblog,The Shield at TVSquad, orGreat Whites at Divester you get ads aboutbuying a Mustang, The Shield DVDs, and shark-diving tours—how could you not click!?
When will we break a million is my next thought… oh, wait, the WSJ says advertisers arescared of blogs, we should all go home now.:-)
