Announcing:The Biz Blog Profile Series (from: Toby Bloomberg)
http://bloombergmarketing.blogs.com/bloomberg_marketing/2005/03/corporations_no.html
Corporations, non profits and higher education institutes are beginning to incorporate blogs into their marketing strategies. I’m intrigued by the stories behind these blogs. Why are organizations blogging? What did it take to sell-in to management? What are the lessons learned that can be passed along to other marketers? Drum…