Defensive on Blogs (from: Jim Grisanzio)
http://blogs.sun.com/roller/page/jimgris/20050227#defensive_on_blogs | Comments
I just love these comments about“There’sa lot of hype out there,” warns Graeme Thickins, vice president ofmarketing for Eagan-based Intradyn and a longtime technology consultanthere. “I do not see this getting widely adopted in companies quickly.”
Thickens marvels at how much timeintense bloggers spend posting, but dismisses much of their work asunedited and irrelevant.
He thinks e-mail and Web pageswill continue to be the preferred business strategies of onlinecommunication for the foreseeable future.
“A blog is the last thing on mymind,” he says. “I’ve got so much else to do.”
Bob Brin, who heads interactiveservices at the Padilla Speer Beardsley public relations firm inMinneapolis, says the firm has been advising companies for two years toconsider blogs as a “niche marketing opportunity.”
So far, no client has taken up theidea. All the cheerleading hasn’t impressed him.
“We see it as a bit of a tsunamiin a teapot,” he says of the enthusiasm.
Also skeptical is Jon Austin, anexecutive with the Fleishman-Hillard public relations firm inMinneapolis.
Austin says the buzz aboutblogging reminds him of the CB radio craze in the 1970s. Users rushedto buy the radios and chat on them, “then almost all of the sudden,people realized they didn’t have all that much to say,” Austin says.
Thickens marvels at how much timeintense bloggers spend posting, but dismisses much of their work asunedited and irrelevant.
He thinks e-mail and Web pageswill continue to be the preferred business strategies of onlinecommunication for the foreseeable future.
“A blog is the last thing on mymind,” he says. “I’ve got so much else to do.”
Bob Brin, who heads interactiveservices at the Padilla Speer Beardsley public relations firm inMinneapolis, says the firm has been advising companies for two years toconsider blogs as a “niche marketing opportunity.”
So far, no client has taken up theidea. All the cheerleading hasn’t impressed him.
“We see it as a bit of a tsunamiin a teapot,” he says of the enthusiasm.
Also skeptical is Jon Austin, anexecutive with the Fleishman-Hillard public relations firm inMinneapolis.
Austin says the buzz aboutblogging reminds him of the CB radio craze in the 1970s. Users rushedto buy the radios and chat on them, “then almost all of the sudden,people realized they didn’t have all that much to say,” Austin says.
Note the paradigm represented by these key words — “hype” … “warns”… “do not see” … “dismisses” … “unedited and irrelevant” …”last thing on my mind” … “got so much else to do” … “niche” …”cheerleading” … “no client” … “hasn’t impressed” … “tsunami in ateapot” … “skeptical” … “craze” … “rushed” … “didn’t have muchto say.”
Wow. I’m glad I work at Sun.