What happens when Microsoft enters a market (from: christopher baus.net)
http://www.baus.net/microsoft-in-the-market
This is what happens when Microsoft enters a market. They dominatethe conversation on the topic. Users don’t know about Axiliance even if they came into the market first. Even if they have a better product. Microsoft might have more threats to their business than in the past, but they still have the namepower. They own the platform.This is why people like Scoble who work asdeveloper “evangelists” at Microsoft have a serious PR problem. They want to portray Microsoftas a friendly partner. But at at some point, if the market is juicy enough,they will become a competitor, and they will leverage the fact that youdeveloped software for their platform AGAINST you. Sorry guys, butyou have a bad history of doing this. There is a lot of mistrust out there.
For instance, Eric Sink has learned how to work with Microsoft, but I doubt we has too happy when he heard aboutVisualStudio Team System. In his tongue in cheek words:
Hatteras has probably ruined my chances of becoming a billionaire by age 40.Which I read as, “well guess I’m stuck in a niche corner of this market.”
When Ballmer famously declared, “Developers, Developers, Developers…” whatI think he meant where the corporate droids developing accounting systemsat [insert name of Fortune 500 company here] that wouldn’t compete against him in the open market. What he should have yelled was “Droids, Droids, Droids!”