Intel CEO Blogs Inside (from: Ross Mayfield)

The Mercury News has the scoop on a high profile CEO blogging inside, as in Intel.  You might think that’s good news for enterprise blogging, but it isn’t. 

A copy of Paul Otellini’s fledgling blog was leaked.  Now the issue isn’t about a superior communication tool, it is an issue for the lawyers.  Too bad, as in practice there is little difference from a leaked group email, but in perception it is something misunderstood as more.  At least this should spark a conversation about communication inside Intel, an opportunity to establish norms and guideliness, that may still include some well considered freedoms.

And here is a thought for you, if Paul was one of many contributors to a wiki with a group voice, would the issue be the same?

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