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Micro Marketing and PR (from: Jim Grisanzio)

http://blogs.sun.com/roller/page/jimgris/20050209#micro_marketing_and_pr

Congrats to Steve Rubel at CooperKatz for developing the Micropersuasionservice. From the CooperKatzrelease:

MicroPersuasion capabilities will not only help companies address corporateissues and concerns but also capitalize on the vast opportunities thatblogs and other new channels afford to engage key audiences in atransparent dialogue.

Vast opportunities. Transparent dialogue. Wonderful. A PR agency that seems towant to participate,not control.

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