Micro Persuasion - Bloggers Send a Warning to Corporate America (from: PubSub: Scoble)
http://www.micropersuasion.com/2005/02/bloggers_send_a.html
Weblog: Micro PersuasionSource: Bloggers Send a Warning to Corporate America
Link: http://www.micropersuasion.com/2005/02/bloggers_send_a.html
The Financial Times this morning has a storythat underscores the need to listen, engage and embrace bloggers as aforced to be reckoned with. Here’s the takeaway from Scoble, who isquoted…
"If companies don’t understand that anddon’t learn how to track what people are saying, they are going to behit violently with PR problems that they don’t understand or know wherethey are coming from," says Robert Scoble, a Microsoft employee whowrites a popular tech blog.
This is part of whatI will be discussing today at the iMedia Connection Brand Summit in Florida. Iwill post my full Powerpoint later this week.