How to save $2.4 million (from: Jackie Huba)
http://customerevangelists.typepad.com/blog/2005/02/how_to_save_24__1.html
… And still get your product into a Super Bowl commercial?
Be like beverage maker Izze andgive your product away to lots of commercial production and filmproduction companies.
That’s what the smart marketers at Izze did, andit got their product placed in the Heineken ad starring Brad Pitt.In the ad, you clearly see bottles of Izze to the left of an emptysix-pack of Heineken. (Perhaps Brad should have reached for an Izzeinstead.)
Total cost: about $2.39 million less than a Super Bowl ad.