Buzz Bruggeman, CEO of ActiveWords did a podcast with Marc Orchant over the weekend and did a little test. At the 40 minute mark he made an offer just to see if anyone was listening. Turns out they were — in droves.

It’s interesting. Some of my bosses keep asking me to make my Channel 9 videos shorter. They think it’ll lead to a bigger audience. I keep telling them that I don’t really give a hoot about a bigger audience. I want to serve the passionate ones who care about something deeply.

I mean, who is nutty enough to watch an hour-long video about font technology, right? Well, the most passionate of all the computer users, that’s who. That’s who I want. Those are the people who change the world and tell their friends whether or not something is good or not.

I was just interviewed on Alex Williams podcast. I told him that’s why most executives don’t get blogging. I mean, look at my audience. It’s small and tiny when compared to the overall computer audience. But, if you’re talking about search, who would you rather talk to? The average person like my mom? Or Danny Sullivan, the guy who runs Search Engine Watch? I know which one I’d rather have.

And, yes, podcasting and videoblogging are going to be more important in 2006. Why? Cause how else am I going to show you what the new fonts in Windows Vista looks like without a video? How else are you going to hear the emotion Alex and I (or anyone, for that matter) has without hearing voices in a podcast?