On10.net is on Digg already. Hot diggity.

I’d hype up this sucker, but it’s not gonna need my help. Can you name why? I have at least five reasons.

1) Talent. Onscreen you’ll see some TechTV types. On, no, Molly, that’s no objectification.
2) Formats. Check out the video formats!
3) Standards. View source!
4) Fun. Designed and debugged by a dev team that plays Xbox 360 together.
5) Design. Who approved this sucker at Microsoft? Have the branding police been contacted?

Congrats to the 10 team. I’m very honored to work with you all.

It’s a new site for technology enthusiasts.

What do you think?

Update: Looks like the site is still being replicated to the servers and they are still doing performance tuning on the site. So, it might be a bit wonky, particularly now that it’s getting hammered by Digg users.

Update 2: There’s a video I did of the Dev team of 10 on Channel 9 (did you see how they hooked Xbox gamertags into this?) where they talk about some of the AJAXy stuff they built (all on .NET 2.0, and all in less than a month — proves you can build a site very quickly with a small team on .NET 2.0). Jeff Sandquist has a post about it up on his blog. Joe Wilcox says “it’s just PR” but then says “Jeff and his team have done a commendable job.” Don’t worry, no one in the PR team was hurt in 10′s development!