A few Microsoft things…

New Office 12 details were released. Brian Jones has the details.

New MSN Search UI. And better results, at least on my early test. I like it a LOT better. Results are now higher on the page. And check out my ego feed. Google still displays my old URL as #1, but MSN is showing my WordPress.com link as #1.

What do you think?

Tips for joining the A list

I keep getting asked “how do I get more traffic?” Or, “how do I get TechCrunch to notice my blog?”

Quick: go to Technorati and do the brrreeeport search. Now, which headline and opening text grabs you? Makes you wanna click? Hint: we’re all being slammed with hundreds of sites every day. The more interesting you can make your headline, the better. Think about what your headline will look like in the search engines and use every one as an opportunity to grab a little bit of traffic.

Now, look at the 98 brrreeeport results on Technorati. All are on the same topic, right? But some headlines stand out from the noise. Which ones grab your eye? The one that says simply “brrreeeport report?” Or the one that says “brrreeeport beats Mohammad cartoon?” Conflict is a story telling device. Use it in headlines!

Also, notice that Technorati has a way to “claim” a blog and if you do that you’ll get a little picture next to every one of your posts. Posts that have pictures win!

One other fun thing? Brrreeeport is a “top search” on the Technorati home page right now.

Need another tip on how to join the A list?

Here’s another one: be different. What do I mean by that?

Well, Dan Wieringa asked me for some help with his blog. It’s a decently written blog, but it isn’t getting much traffic.

First notice how his blog looks very similar to tons of other blogs? That’s hurting him.

One of TechCrunch’s popularity secrets is that he uses lots of graphics and screen shots. Makes his blog more pleasing to the eye. Sorta the way Technorati looks better than Google’s blog search.

Another thing? Dan’s title tag is boring. You need some personality! Look at Darren Barefoot’s title tag. Lots of personality and gives me some sense of who Darren is. Oh, and his blog’s design sticks out too. Different. Clean. Personal. Who wouldn’t fall in love with that smile? Yeah, WordPress.com makes it hard to change the template right now (Matt Mullenweg promises that’s changing soon, but in the meantime you can get ready by doing the other things — come up with a better title tag, write better headlines, work on finding interesting content that’ll help you stick out of the crowd on search engines and memetrackers.

Another way? Steph Booth taught me this one: tag often. Tag frequently. Tag better. In WordPress.com your categories are also tags. Don’t worry about using too many tags. The more tags you use, the more likely someone will find you in a search engine.

Another tip? Make friends with other bloggers. You know, if 15 z-listers link to you, are you a z-lister, or did you just move up to the m-list? Hint: it doesn’t take that many links to be seen as an “authority” on Technorati. Well, unless you’re Om Malik and then Technorati just thinks you don’t have any authority. Yikes. But, anyway, usually you will get noticed if a few blogs link to you and it’s not hard. Got a good post today? Why don’t you email a few people (one at a time, not in a group) and say “hey, I think you’d enjoy my post today on xxxxxx.” Don’t beg for a link, just show some passion about what you’ve written or posted.

Or, heck, do what I’m doing this week — just say screw it all and go skiing. See ya from the slopes tomorrow!

While I’m slushing at Keystone, Colorado as part of the Bloggy Mountain High trip (yes, my way was paid for, so this link is a sponsored link) why don’t you stick in your own URL and toot your own horn and join the A-List! Or, at minimum, post a good tip for getting noticed!

Brrreeeport report

Well, I gotta say, based on my little test Feedster is dead. It doesn’t report a single site back. Not good guys! (Update: Feedster reports its servers are being upgraded so can’t track new blogs at the moment).

Google’s blog search wins on sheer quantity (112 reported). At 10:28 a.m. pacific time. Note that Google’s blog search is DRAMATICALLY different than the main Google search engine. The main engine isn’t reporting any hits yet (neither does MSN or Yahoo). Yahoo’s main engine now is showing five results at 11:55 a.m. MSN and Google are still showing none.
Technorati is pretty good (97 reported). I like how Technorati looks, though, a lot better than Google and Technorati led last night in early returns.
IceRocket is reporting 66.

So, who has put the word brrreeeport on their blog but hasn’t shown up in Technorati or Google?

Update: Google lies. Er, stretches the truth again. Says “about 130 sites” but I count only 118. Technorati, on the other hand, is accurate and both says and reports 113 sites. So, Google isn’t ahead by many. Just makes you believe they are ahead.

Technorati adds authority weighting

Technorati just turned on a new feature: if you are searching Technorati, for, say “Technology” blogs you get a choice: you can see them all, or you can see the ones that have a lot of “authority” in that space. I didn’t see that feature over the weekend, so I think Dave Sifry and crew just turned that on (look for a slider at the top of the results — click it to change the kind of result you get back). I’m not sure how useful it is, but if you search on a general term like, say, “photography” it does seem to bring back results with less noise. But, maybe you want more noise. Well, it’s up to you now! You’re the gatekeeper! I’ll play more with it later. What do you think?

Update: it sure gets rid of a lot of noise on my ego search. Oh, my ego feels good now! :-)

Edgeio opens new era in blogging…

I got an early look at Edgeio a few months back at one of those famous TechCrunch parties but I was sworn to secrecy. I see that Dave Winer is part of the Edgeio team as well and that he has a link to a BusinessWeek article about it (the article is here). It’s the first of several services (I guess CoComment could be counted in there) that give bloggers more services without forcing them to run off to another walled garden somewhere else.

My blog is MY garden. I love this trend. Let me do more from my blog, no matter where I am.

That’s exactly what Edgeio does. It lets me sell things right on my blog by tagging them. Now I have two groups of sellers who’ll see my listing. Buyers who are over on the Edgeio service. And my readers.

This could attack the lockin strategies that many companies try to employ. Including the one I work for. That makes this a trend to watch.

More commentary on Edgeio is over on Memeorandum.

Why do search engines lie?

Here, do a search for Memetrackers (Google, MSN, Yahoo). Now, why are none of their numbers accurate? Google says there are 713 results, but can only display 62. MSN says there are 101, but only can display 100. Yahoo says there are 368, but only can display 44.

Why aren’t there any truth in advertising laws for search engines?

Update: the numbers are changing. Google now says there are 699 results, but can only display 692 (this is after you tell it to display all duplicates).

Oh, and no engine can display more than about 1,000 results, so if they say there’s 42,000,000 results there’s no way to verify whether those numbers are accurate or not.

Update 2: Yahoo is actually accurate once you tell it to display all duplicates. It says 429 results and displays 429 results. So, Yahoo wins! (although I wish they’d all be a little clearer up front).