You know, it’s so gratifying to be getting so many nice reviews (a few more just came in and Shel put those up on Naked Conversations). But it’s even weirder to hear your book discussed on a podcast. Even better. One of the guys is in California, the other in Amsterdam.
Category: NASDAQ
#46: Blogging does not integrate, Shel says
Shel is writing up a storm over on our book blog, Naked Conversations.
He and I met the other day and he told me that he is hearing lots of companies thinking about integrating blogging into their marketing plans. You know, treating it as yet another marketing “chore” that teams need to do to be able to ship. He thought that idea is lame and will end in failure for those who approach blogs that way. I agree.
Anyway, here’s the three part rant titled “Why Blogging Doesn’t Integrate:”
He makes an interesting point for entrepreneurs in his “Launch Small” post. If you don’t know who Shel is he’s helped lots of small companies launch. The latest? He was doing PR for Riya, which is rumored to have been sold even before it could totally launch (I’ll be attending the launch party tomorrow night, albeit I’ll be there toward the tail end of the party).
Oh, and we’ll soon have our own launch party. Shel and I are talking with Michael Arrington about doing a TechCrunch/Naked Conversations launch event in January (our book is available on store shelves January 9). If you haven’t heard about our book, we interviewed dozens of businesses about how they are using blogs to improve the relationship they are having with their customers.
Other book stuff?
Marc E. Babej has an interview he did with Shel.
Nicole Simon has a “not so naked conversation” with Shel and me in preparation for the Les Blogs conference in Paris, France, where Shel and I are speaking.
Robin Stavinsky has a review of three great new books for the Entprepreneur (we’re one of the three books she recommends). Funny enough, I really like the other two books on her list and highly recommend those.
We’d love you to review our book on Amazon, here’s how.
We’ve gotten to know our editor, Jim Minatel pretty well, and would recommend him to other aspiring authors in a minute. His little trip to help New Orleans demonstrates what kind of guy he is.
The company that hosts our book blog, Six Apart, got a customer service award from Shel.
Jeff Clavier, a Silicon Valley venture capitalist, reviews our book.
Neville Hobson says Naked Conversations is a “cracking read.”
Keep the reviews and mail coming! Oh, and order our book darn it!
#13: Indian worker quits after blog dispute
Another in the pile of “be careful if you’re blogging while identified with a company.” Here ZDNet in India reports that Gaurav Sabnis quit his IBM job after a blog dispute.
No GYM #7: Joe Jaffe is offering a deal for reviewers of his book
My attention is focused on how authors get their books sold now that our own book is coming out soon.
Joe Jaffe has an interesting way to get people to hear about his book, Life After the 30-Second Spot: “Use New Marketing to Prove New Marketing.”
AdRants reports on Joe’s strategy and Joe was on Wisconsin Public Radio the other day too (you can listen on the Web).
Lots of good tips for businesses to get noticed in this new world.
More “no GYM” posts coming tonight. I’m off to hang out with my son and Maryam. Have a great Sunday!
Rick Segal gets to the heart of what rocks about corporate blogs
One little sentence, by Venture Capitalist Rick Segal, explains just why corporate blogging is so powerful: “having one of the designers tell me what they fixed, what didn’t get added, etc, tends to make the relationship I have with the product and by extension the people who made it, personal.”
Great reviews of our blog book keep flowing in
I’m very honored to see the reviews that keep flowing in about our blog book on corporate blogging. Jack Nork really liked it, saying “It is extremely well done. I found myself nodding my head and talking to the book!”
Richard Dudley, of Florist Blogs, explains why he is so excited about Naked Conversations and why he feels he already wasted a lot of time and $1,000 in getting his business noticed. In another post he says he’s going to have to read it twice.
Jeff Clavier, a Silicon Valley venture capitalist, owns the only signed galley so far. I’m sure we’ll have to sign a few more. But, he gave us a great review too. “All in all, a very useful book that I would recommend to established bloggers as a reference, and to executives who are still wondering what to do about this ‘blogging thing’.”
How to fix boring corporate blogs (interview with Shel Israel)
Publish Magazine has an interesting interview with Naked Conversations co-author, Shel Israel.