Shel is writing up a storm over on our book blog, Naked Conversations.
He and I met the other day and he told me that he is hearing lots of companies thinking about integrating blogging into their marketing plans. You know, treating it as yet another marketing “chore” that teams need to do to be able to ship. He thought that idea is lame and will end in failure for those who approach blogs that way. I agree.
Anyway, here’s the three part rant titled “Why Blogging Doesn’t Integrate:”
He makes an interesting point for entrepreneurs in his “Launch Small” post. If you don’t know who Shel is he’s helped lots of small companies launch. The latest? He was doing PR for Riya, which is rumored to have been sold even before it could totally launch (I’ll be attending the launch party tomorrow night, albeit I’ll be there toward the tail end of the party).
Oh, and we’ll soon have our own launch party. Shel and I are talking with Michael Arrington about doing a TechCrunch/Naked Conversations launch event in January (our book is available on store shelves January 9). If you haven’t heard about our book, we interviewed dozens of businesses about how they are using blogs to improve the relationship they are having with their customers.
Other book stuff?
Marc E. Babej has an interview he did with Shel.
Nicole Simon has a “not so naked conversation” with Shel and me in preparation for the Les Blogs conference in Paris, France, where Shel and I are speaking.
Robin Stavinsky has a review of three great new books for the Entprepreneur (we’re one of the three books she recommends). Funny enough, I really like the other two books on her list and highly recommend those.
We’d love you to review our book on Amazon, here’s how.
We’ve gotten to know our editor, Jim Minatel pretty well, and would recommend him to other aspiring authors in a minute. His little trip to help New Orleans demonstrates what kind of guy he is.
The company that hosts our book blog, Six Apart, got a customer service award from Shel.
Jeff Clavier, a Silicon Valley venture capitalist, reviews our book.
Neville Hobson says Naked Conversations is a “cracking read.”
Keep the reviews and mail coming! Oh, and order our book darn it!
…if you don’t know who Shel is he’s helped lots of small companies launch. The latest? He was doing PR for Riya
Hahhaha. Riya said it was ‘blog only’ and that they didn’t hire any PR guys and that Tara was ‘just blogging help’. Guess they lied then?
I guess it depends on how you define “PR” or “agency”.
http://munjal.typepad.com/recognizing_deven/2005/11/press_on_riya.html
We have no PR agency… just the blogging strategy outlined in my original posts here … it seems to be working…;-).
…if you don’t know who Shel is he’s helped lots of small companies launch. The latest? He was doing PR for Riya
Hahhaha. Riya said it was ‘blog only’ and that they didn’t hire any PR guys and that Tara was ‘just blogging help’. Guess they lied then?
I guess it depends on how you define “PR” or “agency”.
http://munjal.typepad.com/recognizing_deven/2005/11/press_on_riya.html
We have no PR agency… just the blogging strategy outlined in my original posts here … it seems to be working…;-).
Christopher: Shel isn’t a PR agency.
Christopher: Shel isn’t a PR agency.
No PR becomes No Agency. Heh. PR for a blogging strategy, would have been accurate. But they wanted the mythical invisible hand of blogs to play out. Reality is differing.
No PR becomes No Agency. Heh. PR for a blogging strategy, would have been accurate. But they wanted the mythical invisible hand of blogs to play out. Reality is differing.
They didn’t do traditional PR. They didn’t do a press release. They didn’t do a press tour. Munjal didn’t call up Walt Mossberg.
So, if you wanna call what Shel did PR, go for it. It sure doesn’t look like the PR that most companies do.
They didn’t do traditional PR. They didn’t do a press release. They didn’t do a press tour. Munjal didn’t call up Walt Mossberg.
So, if you wanna call what Shel did PR, go for it. It sure doesn’t look like the PR that most companies do.
The method is not the message. It took an active “PR” person helping it along. The assumption was made that it just spontaneously emerged from the primordial blog soup. Like I said, it depends on how you define “Agency” or “PR”.
And contrary to Shel…regular poublishing schedules and a predictable intergrated management is the only hope for corporate “blogs”.
Blogs Become Conglomerates
http://www.redherring.com/Article.aspx?a=14510&hed=Blogs+Become+Conglomerates
The method is not the message. It took an active “PR” person helping it along. The assumption was made that it just spontaneously emerged from the primordial blog soup. Like I said, it depends on how you define “Agency” or “PR”.
And contrary to Shel…regular poublishing schedules and a predictable intergrated management is the only hope for corporate “blogs”.
Blogs Become Conglomerates
http://www.redherring.com/Article.aspx?a=14510&hed=Blogs+Become+Conglomerates