Great tips for startups

ReadWriteWeb has 36 great tips for startups.

One thing I’d add to that list: make sure you use every tool you can to help get your story out. The startups that have gotten the best reputation with bloggers have been the ones that show up to conferences and little events around town, do videos, Twitter, AND do everything that ReadWriteWeb talks about.

I disagree that startups have to announce at a conference, too. Sometimes that’s the WRONG place to announce a new product. Why? Well, at Demo there’s 60 people competing for our attention. The next week? Might only be four. Want to get to the top of TechMeme? It’s a lot harder during Demo week.

But, if you don’t do a conference you MUST execute flawlessly on the PR front. How? I’d visit personally 40 bloggers and hold them to an embargo. Make sure you get some video and photographers in there too. They make your story more complete.

Of course if you have an awesome product it really doesn’t matter. I’m freaking over the top about Qik.com right now. How did I learn about that? An accidental meeting in an Apple store. I’m sure that if they had a PR team the PR team would be really pissed. But I’ve been showing everyone and their brother Qik. If the others, like Seesmic and Kyte don’t get their streaming servers up and running soon they will lose me forever. That’s how strongly I feel about this company.

But most companies don’t have the utility of live streaming video off of a cell phone to do their PR for them. So, for most companies ReadWriteWeb’s advice is good and should be listened to.

Skiing Longhorn…

I’m so jealous of Loic Le Meur. He is skiing at Whistler so I told him “you should drop by the Longhorn saloon.” That’s the bar that gave Windows Vista its code name. He got video just to taunt me. :-)

The tree with the business model

I’m looking back at who has had a real impact on how I see the world. Thomas Hawk is near the top of that list. He got me enthusiastic about photography again. Now I carry my Canon 5D most days and when I don’t I hear his voice in my head “take pictures every day.”

Today on the way home I heard his voice in my head again and, so, on my commute home I stopped several times just to see the world.

The golden oak tree

First, I’ve passed by this oak tree hundreds of times (I used to work across the street from it) but I never really noticed it — how many common, everyday things do we take for granted and drive right by? One thing about photography is that it gets you to slow down a little bit and enjoy the beauty we have all around us. Something about the sunset got me to pull off of Sand Hill Road and think about the entrepreneurs that have passed by this tree. The Hewletts. The Packards. The Jobs. The Wozniaks. The Ellisons. The Gates’. And hundreds of thousands of others. It’s the tree at the top of Sand Hill Road overloading FWY 280 and Sand Hill Road. Off in the distance is the Stanford Linear Accelerator, the longest straight building in the world and home of the first Web site in the United States.

The tree with a business model

Sand Hill Road is where entrepreneurs come and pitch VCs in fancy offices and try to talk them out of funding. It’s a place for idealists. For dreamers. I was thinking that this tree has a business model better than most of the entrepreneurs who’ve driven past hoping to start a business. Heheh. Think about it. It’s lasted quite a few decades and probably has quite a few more left in its branches.

So, now, if you come and visit Sand Hill Road, you’ll look to your left as you get off of Freeway 280 and you’ll remember the tree with a business model that’s probably going to outlast yours. And if you get to Bank of America, go inside. It’s the nicest Bank of America I’ve ever been in. By the way, if you look closely at the bottom of the tree photo you’ll see a concrete pouring pumping machine. There’s a big new development going up on Sand Hill Road right across the street from the tree. Progress marches on.

Bank of America

One thing that Thomas taught me is to keep looking and keep shooting, even after you think you got the best photo. I laid down on the pavement to get another look at the tree. And then I looked down and saw this leaf. Something about it caught my eye because of the sunlight from the last few minutes of the sunset.

Oak leaf on Sand Hill Road

After leaving the tree and driving over route 92 I came across this sunset over Half Moon Bay and had to pull over again. Found some defiant weeds and realized I’ve got one of the nicest commutes in the world. Thank you to Thomas Hawk for putting that little voice in my head that says “pull over, make pictures.”

Sunset over Half Moon Bay

Also deserving credit is Marc Silber — we spent a couple of hours today at a Peets just brainstorming and talking about what we want to do in 2008. Hanging out with creative people does rub off and does make life richer. His lesson to me? Force yourself to use a 35mm lens. All the photos I took today were taken with my 35mm F2.0 lens. When I got home I discovered this lens is sharper than my others, which made me happy too.

Oh, and none of these photos have been retouched other than to apply a little unsharp mask. I see there’s a bit of dirt on my sensor. Gotta go clean that off. Someday I gotta get together again with Jan Kabili, who does Photoshop Online.tv and get some more workflow tips (I videoed her a year ago giving Thomas tips, time for another lesson!).

UPDATE: I forgot, all of my photography is public domain. You can steal it! Copy it! Use it in your mashups or in whatever you like (dart boards, etc).

Ready for “micro” 2008

You've been Microscobleized

Douglas Karr says 2008 is year of the “micro.”
I totally agree with Douglas’ good post, which gives me a good opportunity to bring out my business card. Thanks to Hugh Macleod for that! Douglas started his post with “Perhaps it’s obvious but I believe 2008 is really the year that applications and strategies go Micro.”

It’s great to be ahead of the trend. :-)

Oh, and I just uploaded new pictures of the real “micro-scobleizer,” my son Milan to my Flickr account.

Talking gadgets with Retrevo

Two Qik videos today: one with the folks over at Retrevo, the consumer electronics search engine — you’ll see more of these guys at CES because we’re working on a live streaming TV show that’ll be on Mogulus. We were there talking about gadgets.

The second one is with professional photographer Marc Silber, who got a new Olympus waterproof digital camera. That’s the first gadget someone’s shown me from Christmas that made me jealous.

Sorry the audio is scratchy, but these are live streamed off of my cell phone so it’s freaking amazing they work at all!

Google Reader needs GPC

Oh, man, is the Google Reader team under attack for its new social networking features.

There’s a few ways I could take this.

1. I could call people idiots for not understanding the meaning of the word “public.”
2. I could call the Google Reader team idiots for not putting GPC into its social networking and sharing features.
3. I could call the media idiots for not explaining these features better and for even making it sound like stuff that isn’t shared at all is being shared (which absolutely isn’t true).

I’m going to take #2: that the Google Reader team screwed up here and needs to implement GPC as soon as possible. What’s GPC? Granular Privacy Controls.

Here’s how Google screwed up: Google didn’t understand that some users thought that their shared items feeds were private and didn’t know that they were going to be turned totally public. The users who are complaining about this feature assumed that since their feed had a weird URL (here’s mine so you can see that the URL isn’t easy to figure out the way other URLs are) that their feed couldn’t be found by search engines or by people who they didn’t explicitly give the URL to, etc. In other words, that their feed and page would, really, be private, even though it was shared in a public way without a password required or anything like that.

Now, I almost took the stance that the users are wrong. Except, well, in this case they aren’t and the Google Reader team should change the way this feature works.

Here’s how.

When you share a feed item you should have a choice about whether it is made really public (like my feeds are) or whether you keep them for just certain friends to view. Google needs to look to Facebook for leadership here.

If I don’t want you to see some content on Facebook I can lock you out while letting other friends see it. That’s “GPC.”

Facebook has GPC. Google Reader does not.

Social networking services that don’t have GPC will increasingly piss off users and chase them away to competitors that DO have GPC. Look at why SmugMug is so popular (and why its users PAY for the service!) A big part of it is GPC.

But, to the users you still are idiots for not understanding that when Google says “public” Google MEANS public. I’m not sure how much clearer Google could have made it, other than to maybe put a disclaimer that says something like “this feed might look sorta private right now, but we reserve the right to put this feed into public view at anytime for any reason. If you don’t want your shared items to be seen by everyone, please don’t share them.

I think the Google Reader team knew that it was going to have a problem here, though, because they gave its users the ability to delete all items in their shared item feed. Scary feature, too. I’ve spent thousands of hours building up that database and I almost used it by accident cause it sounded like a good feature to try. Yikes, glad I thought a little bit more than I usually do that night.

Anyway, Google Reader team: please enable GPC. Your users will keep yelling and screaming until you do. I know, cause a few of them have yelled and screamed at me about this feature.

UPDATE: I just signed in and there are 444 items shared with me from my friends. That’s not even counting the feed items that come to me just because of my almost 800 feeds. Yikes! Demonstrates that even Christmas can’t stop the information glut we’re seeing.