John Battelle on 2007 predictions

December 21, 2007 By

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He runs Federated Media, which is the advertising agency to many of the world’s top bloggers. He runs the Web 2.0 summit. He wrote a famous book about Google. He started the Industry Standard. And has done a few other things. Blogs here.

I visited earlier this week and met him for a fun conversation. Topic? His annual predictions for the tech industry which are pretty darn accurate.

We also talk about Federated Media and advertising trends for blogs.

Great conversation, if you’re a blogger who fancies making money with your blogging (or other media, for that matter) you’ll want to listen to this one.

Regarding the cell phone comment, I’ve been playing with putting my interviews live via my cell phone on Qik, but here it didn’t work very well because the cell phone service sucks where Federated Media’s offices are.

Federated Media does the advertising for Boing Boing, TechCrunch, Dooce, and many other popular bloggers and media developers.

Filed Under: Alltop, Feedheads, presentations
  • Stephane Rodriguez

    I haven’t seen the video yet, just wondering if you talk about the poor Microsoft-product sponsoring from federated media a few months that drove irkness and other things (where Om Malik, Arrington and other low hanging fruits took the opportunity to make quick money.). A good blogger asks the hard question. Let’s watch the video now.

  • Stephane Rodriguez

    I haven’t seen the video yet, just wondering if you talk about the poor Microsoft-product sponsoring from federated media a few months that drove irkness and other things (where Om Malik, Arrington and other low hanging fruits took the opportunity to make quick money.). A good blogger asks the hard question. Let’s watch the video now.

  • Jeremy

    You ought to edit this down to just the moments that John scratches his back or neck. You can kind of tell, behaviorally, that evolution hasn’t moved us that far ahead of monkeys.

  • Jeremy

    You ought to edit this down to just the moments that John scratches his back or neck. You can kind of tell, behaviorally, that evolution hasn’t moved us that far ahead of monkeys.

  • http://www.campusfish.com/Jeff Jeff Putz

    With a million different things competing for our attention, I wish you’d edit these down to manageable sizes.

  • http://www.campusfish.com/Jeff Jeff Putz

    With a million different things competing for our attention, I wish you’d edit these down to manageable sizes.

  • http://www.RockVideos.us Rocky Barbanica

    I feel ya about the shorter videos, and they’re coming as a standard op practice. Let us get through CES and I will oblige! Thanks for the feed back an please keep watching. GREAT stuff coming at ya!

    Rocky-

  • http://www.RockVideos.us/ Rocky Barbanica

    I feel ya about the shorter videos, and they’re coming as a standard op practice. Let us get through CES and I will oblige! Thanks for the feed back an please keep watching. GREAT stuff coming at ya!

    Rocky-

  • http://robertscobleizer.com/ Robert Scoble

    Jeff: I wonder if David Letterman gets requests like this. Or Charlie Rose. Heheh.

  • http://robertscobleizer.com/ Robert Scoble

    Jeff: I wonder if David Letterman gets requests like this. Or Charlie Rose. Heheh.

  • http://www.thebloggingjournalist.com/ Munir Umrani

    Robert, you elicited valuable and informative information from Federated Media’s John Battelle. However, there were times when you cut him off before he could complete answers to questions.

    I also found myself getting annoyed by long questions. A long answer is preferable to a long question, especially from someone with a successful track record telling us how to make money from blogging. Other than that, I found the interview very helpful.

  • http://www.thebloggingjournalist.com Munir Umrani

    Robert, you elicited valuable and informative information from Federated Media’s John Battelle. However, there were times when you cut him off before he could complete answers to questions.

    I also found myself getting annoyed by long questions. A long answer is preferable to a long question, especially from someone with a successful track record telling us how to make money from blogging. Other than that, I found the interview very helpful.

  • http://www.myfirstblog12.blogspot.com/ Melanie

    Federated Media has cornered the market on big name blog advertising. Great interview!

  • http://www.myfirstblog12.blogspot.com Melanie

    Federated Media has cornered the market on big name blog advertising. Great interview!

  • http://robertscobleizer.com/ Robert Scoble

    Munir: that’s fair. See, these things aren’t just interviews, they are conversations where I get to participate too. Sometimes I go overboard, I’ll try to keep it down.

  • http://robertscobleizer.com/ Robert Scoble

    Munir: that’s fair. See, these things aren’t just interviews, they are conversations where I get to participate too. Sometimes I go overboard, I’ll try to keep it down.

  • http://www.ipmicromedia.net/ Oscar Toscano

    This interview verifies alot of what I have believed in the online media environment. Its seems Mr. Battelle was reinspired at the open air concert. Sometimes you have to LEAVE the valley to see things.

  • http://www.ipmicromedia.net Oscar Toscano

    This interview verifies alot of what I have believed in the online media environment. Its seems Mr. Battelle was reinspired at the open air concert. Sometimes you have to LEAVE the valley to see things.

  • http://web-strategist.com/blog Jeremiah Owyang

    Rocky, Scoble. Good capture. I too would love to see a smaller version just cutting to the chase: John’s predictions.

  • http://web-strategist.com/blog Jeremiah Owyang

    Rocky, Scoble. Good capture. I too would love to see a smaller version just cutting to the chase: John’s predictions.

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  • http://www.danblank.com/ Dan Blank

    Robert,
    Great interview! It inspired me to create a cartoon around his “mercenary media” idea, which you can see on my blog:

    http://danblank.com/blog/2007/12/24/mercenary-media-vs-missionary-media/

    have a great day.
    -Dan

  • http://www.danblank.com Dan Blank

    Robert,
    Great interview! It inspired me to create a cartoon around his “mercenary media” idea, which you can see on my blog:

    http://danblank.com/blog/2007/12/24/mercenary-media-vs-missionary-media/

    have a great day.
    -Dan

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  • http://www.doctype.cx/ andrew korf

    Great interview - why doesn’t Batelle have a better chair? I hope he didnt make you sit in one of those for 30 min :)

    I really appreciated the level of candor and sophistication Batelle provides in this one - and the philosophy of Federated Media. Thanks for this one. The quality of the streaming media is impressive.

    Happy New Year and thanks for all the great stuff you share with us out in the world.

  • http://www.doctype.cx andrew korf

    Great interview - why doesn’t Batelle have a better chair? I hope he didnt make you sit in one of those for 30 min :)

    I really appreciated the level of candor and sophistication Batelle provides in this one - and the philosophy of Federated Media. Thanks for this one. The quality of the streaming media is impressive.

    Happy New Year and thanks for all the great stuff you share with us out in the world.