How many still use Yellow Pages?

October 19, 2006 By

Geoff reports he doesn’t. I don’t even know where mine are. I’d hate to work there, although there’s still money left in that old model cause there’s still lots of people who don’t look to their computers for everything.

Most of those people, though, are older than me. That means that business model has 20 years left in it, if that.

I hope I am alive to see the last Yellow Pages book shipped.

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  • http://iscapreservation.com Chris Barratt

    yellow pages strike again, latest rip off, put
    AAAAAA in front of your company name and go stright to the front of your comptitors.

  • lucas

    I wish we could opt out on yellow page delivery. I would in a heartbeat. And I don’t like Yellowpages.com. For years I advertised in the print book. I understood that you had to sign up for a year. They print it and it stays out for a year. They make there internet advertisers sign up for a year as well. The performance of my Ad stinks. They could take it offline easy. They won’t.

  • lucas

    I wish we could opt out on yellow page delivery. I would in a heartbeat. And I don’t like Yellowpages.com. For years I advertised in the print book. I understood that you had to sign up for a year. They print it and it stays out for a year. They make there internet advertisers sign up for a year as well. The performance of my Ad stinks. They could take it offline easy. They won’t.

  • http://iscapreservation.com/ Chris Barratt

    why should they take it off line when they can make more money. I’m constantly bombarded with yell.com telling me my advert is not performing well, It won’t perform at all next year.
    Best rip off so far is that if you are a constant client, they are obliged to give you a discount, but as there is a price increase each year, they tell you that you won’t have to pay it. bollocks.

  • http://iscapreservation.com Chris Barratt

    why should they take it off line when they can make more money. I’m constantly bombarded with yell.com telling me my advert is not performing well, It won’t perform at all next year.
    Best rip off so far is that if you are a constant client, they are obliged to give you a discount, but as there is a price increase each year, they tell you that you won’t have to pay it. bollocks.

  • http://www.netmagellan.com/ Net Magellan

    The printed books are handy away from the computer room, e.g. we’re in the kitchen and decide to eat out, or we’re in the car and want to find restaurants in an unfamiliar suburb. Not everyone leaves their PC switched on.

    Even in a web browser an IYP site is better than a Google search because a search result doesn’t tell me if I have looked at all the available resuts for a given area. You just see the ones who used SEO or you see many results that aren’t business listings but might rank for the search query, e.g. they are reviews. The printed book (or IYP) lists every business in a given heading - some IYPs also have ratings and reviews, which can help narrow down a choice.

  • http://www.netmagellan.com/ Net Magellan

    The printed books are handy away from the computer room, e.g. we’re in the kitchen and decide to eat out, or we’re in the car and want to find restaurants in an unfamiliar suburb. Not everyone leaves their PC switched on.

    Even in a web browser an IYP site is better than a Google search because a search result doesn’t tell me if I have looked at all the available resuts for a given area. You just see the ones who used SEO or you see many results that aren’t business listings but might rank for the search query, e.g. they are reviews. The printed book (or IYP) lists every business in a given heading - some IYPs also have ratings and reviews, which can help narrow down a choice.

  • johnrafanello

    Finding local business online is clunky at best. I get an incomplete listing of local businesses. Also out of area businesses show up also. It is faster and easier to get the information I NEED by looking at a display ad with all the appropriate consumer info in it with photos. I get a much better feel for the business and if it is right for me.

  • johnrafanello

    Finding local business online is clunky at best. I get an incomplete listing of local businesses. Also out of area businesses show up also. It is faster and easier to get the information I NEED by looking at a display ad with all the appropriate consumer info in it with photos. I get a much better feel for the business and if it is right for me.

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