Two companies are in trouble. One, HP. One, Ford.

But look at how Ford is handing its trouble. With video. With candor. With transparency. This is investor relations for the YouTube generation. I’ve been watching Ford’s bold moves video blog and I wanted to hate it. But, it’s turning me. And, even if it doesn’t turn the market (it probably won’t, it’s not aimed at the total market, just at the investors, employees, influentials who will need to keep the faith if a company in trouble is ever going to turn around) it is definitely getting noticed and talked about inside corporate boardrooms and here in Silicon Valley.

How did HP handle it? Well, you can go over to Google News, just like I did and see. No video. No candor. No accountability. Nothing other than an official press announcement without a press conference.

Kudos to Ford. I’m rooting for you.

Oh, and my Ford Focus hit 30,000 miles without a single problem. It’s a wonderful car. Make more like that and you’ll find your troubles going away and your brand increasing in quality.