Forget marketing. Forget trying to evangelize products or all that. Sometimes on my tour around Microsoft I meet simply incredible people who do things like drop everything within a few hours of a disaster halfway across the country and fly to New Orleans to help the Red Cross and victims and their families. I'm lucky enough to have gotten Jim and Dan's KatrinaSafe story onto video. They set a very high bar for the rest of us to reach up to whenever other human beings are in need. Shows that, yes, even geeks can help out during disasters.
The interview is a bit long, but eventually we get into what they learned from the experience. This interview might help a community the next time there's a disaster. I'm wondering how Microsoft can help BEFORE the next disaster hits?