Since I talked about the Chevy ad campaign the other day, thought I’d link over to Bob Lutz Ed Peper who responds on GM’s behalf on the Chevy campaign. “…it sure got people talking about the Tahoe,” he writes, “Which was the whole idea, after all.”
What’s the ROI of having an executive blog? I don’t know, but I like GM a little more today than I did yesterday cause of Ed’s response.
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Robert Scoble works at Fast Company.TV (title: Managing Director). Everything here, though, is his personal opinion and is not read or approved before it is posted. No warranties or other guarantees will be offered as to the quality of the opinions or anything else offered here.
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April 6th, 2006 at 2:14 pm
It is actually Chevrolet GM Ed Peper who wrote the post.
Hey, If I were in the market for a tank on wheels, I would at least now consider the Tahoe.
April 6th, 2006 at 4:01 pm
TALKING ABOUT? The whole idea? No wonder GM in in sooooooo much trouble. The WHOLE idea is NOT to talk, rather to BUY. Endless talking is for bloggers, at some point action metrics have to kick in.
Sleeper hit or a ‘talked about’ that tanks? Success isn’t always measured strictly on buzz.
April 6th, 2006 at 4:37 pm
Amen, Christopher.
April 6th, 2006 at 9:19 pm
Indeed. Being 12.9 BILLION dollars in the red…and counting, the LAST thing GM should be focusing on is a converation in the blogosphere.