Doug Mahugh demonstrates the power of “I paid for this” rather than “cool thing I got for free.” Yes, I actually did spend my own money on my Cingular 2125.
He bought my phone after several other people around him also bought it and says “the hype is true: this phone rocks.”
Shel Israel also bought one and says something similar: “Short summary. I love this phone. It is a life changing piece of technology.”