Not enough RSS subscribers, Drazen says

November 27, 2005 By

Drazen Dotlic asks how popular is (really) RSS?

He points out that on NewsGator there are only 814 subscribers to my RSS feed and on Bloglines I only have about 900. He says that these numbers aren’t enough to care about. Especially when you consider the hundreds of millions of people who have computers.

Ahh, ye olde “where’s the ROI?” argument, only in new clothes.

Let’s study the problem. Let’s say we surveyed 1,000 people. Let’s say that only 3% read RSS feeds. So, that’s 30 people, right?

Not many, right? Well, here we go.

Of those 30 people, I’d bet 25 also have a blog of their own. We call those “influencers.” Or, “connectors.” Or “mavens,” if you read Seth Godin.

Anyway, let’s say that each of those people have 1,000 blog readers. Now, that’s not uncommon. I know a few people who read my blog who have 250,000 readers A DAY on their blogs.

So, that’s 25,000 people.

Now, let’s turn it around. If the folks who run the Consumer Electronics Show asked you “would you like to keynote our conference?” Would you turn them down? No. Why not? Because you recognize the economic power of talking there. That’s why Bill Gates does that every year.

Now, I’ve been to the CES. How many people are in the audience? Maybe 1,000.

So, now, you gonna turn down an audience of 25,000? That sounds like a fireable offense to me.

Oh, and remember who reads me? Walt Mossberg. So, is that one reader or millions? Don’t know who he is? You should do your homework.

Try telling your marketing director that he shouldn’t do a press tour to visit Walt and see how long you last. Go ahead. I dare you.

++++++++++++++++

Another way to look at it? Talk to Buzz Bruggeman, CEO of ActiveWords. A few weeks ago he was featured in a major midwest newspaper. Had a picture on the front page of the business section. Glowing review. Had only four downloads of his product. 200,000 circulation newspaper!!

A year ago Buzz was in a major USA national newspaper. I won’t name it here, but it has millions of circulation. He had somewhere around 50 downloads. When I linked to his product? He had 400.

So, go ahead and tell me that the blog/RSS audience doesn’t matter.

+++++++++++++++++++++++++

Another example? Talk to the guy who started Riya. He says blogs are more important than being in the Wall Street Journal.

Still don’t believe me? Well, fine. But just be happy I’m not in charge of your being employeed.

Filed Under: Blog Tips
  • http://www.bladam.com/ Adam

    You make a really great point here, Robert. People are often mistaking quantity for quality and they fail to understand the power of influencers OR the issue of ‘delayed power.’

    It reminds me of a time when I was advising a client, trying to get them to focus more on the college market. They argued with me “But we make all our money from 30somethings, not 18 and 20somethings!

    Obviously, they were missing two key points:

    1) Get college kids to adopt a product or service now, and they’re likely to use and recommend it at their workplaces when they graduate. Focus on a small liberal-arts college with a history of uber-powerful graduates and watch your influencing pay off in spades in 5 years. (“But 5 years, Adam… we’re not on a 5 year plan!”)

    2) College kids are often both early adopters AND major influencers. I doubt Napster, for instance, initially spread like wildfire due to adults in the workplace. No, it was probably from college kids.

  • http://www.bladam.com/ Adam

    You make a really great point here, Robert. People are often mistaking quantity for quality and they fail to understand the power of influencers OR the issue of ‘delayed power.’

    It reminds me of a time when I was advising a client, trying to get them to focus more on the college market. They argued with me “But we make all our money from 30somethings, not 18 and 20somethings!

    Obviously, they were missing two key points:

    1) Get college kids to adopt a product or service now, and they’re likely to use and recommend it at their workplaces when they graduate. Focus on a small liberal-arts college with a history of uber-powerful graduates and watch your influencing pay off in spades in 5 years. (“But 5 years, Adam… we’re not on a 5 year plan!”)

    2) College kids are often both early adopters AND major influencers. I doubt Napster, for instance, initially spread like wildfire due to adults in the workplace. No, it was probably from college kids.

  • http://www.bladam.com/ Adam

    You make a really great point here, Robert. People are often mistaking quantity for quality and they fail to understand the power of influencers OR the issue of ‘delayed power.’

    It reminds me of a time when I was advising a client, trying to get them to focus more on the college market. They argued with me “But we make all our money from 30somethings, not 18 and 20somethings!

    Obviously, they were missing two key points:

    1) Get college kids to adopt a product or service now, and they’re likely to use and recommend it at their workplaces when they graduate. Focus on a small liberal-arts college with a history of uber-powerful graduates and watch your influencing pay off in spades in 5 years. (“But 5 years, Adam… we’re not on a 5 year plan!”)

    2) College kids are often both early adopters AND major influencers. I doubt Napster, for instance, initially spread like wildfire due to adults in the workplace. No, it was probably from college kids.

  • http://www.bladam.com/ Adam

    You make a really great point here, Robert. People are often mistaking quantity for quality and they fail to understand the power of influencers OR the issue of ‘delayed power.’

    It reminds me of a time when I was advising a client, trying to get them to focus more on the college market. They argued with me “But we make all our money from 30somethings, not 18 and 20somethings!

    Obviously, they were missing two key points:

    1) Get college kids to adopt a product or service now, and they’re likely to use and recommend it at their workplaces when they graduate. Focus on a small liberal-arts college with a history of uber-powerful graduates and watch your influencing pay off in spades in 5 years. (“But 5 years, Adam… we’re not on a 5 year plan!”)

    2) College kids are often both early adopters AND major influencers. I doubt Napster, for instance, initially spread like wildfire due to adults in the workplace. No, it was probably from college kids.

  • http://www.bladam.com/ Adam

    You make a really great point here, Robert. People are often mistaking quantity for quality and they fail to understand the power of influencers OR the issue of ‘delayed power.’

    It reminds me of a time when I was advising a client, trying to get them to focus more on the college market. They argued with me “But we make all our money from 30somethings, not 18 and 20somethings!

    Obviously, they were missing two key points:

    1) Get college kids to adopt a product or service now, and they’re likely to use and recommend it at their workplaces when they graduate. Focus on a small liberal-arts college with a history of uber-powerful graduates and watch your influencing pay off in spades in 5 years. (“But 5 years, Adam… we’re not on a 5 year plan!”)

    2) College kids are often both early adopters AND major influencers. I doubt Napster, for instance, initially spread like wildfire due to adults in the workplace. No, it was probably from college kids.

  • http://www.bladam.com/ Adam

    You make a really great point here, Robert. People are often mistaking quantity for quality and they fail to understand the power of influencers OR the issue of ‘delayed power.’

    It reminds me of a time when I was advising a client, trying to get them to focus more on the college market. They argued with me “But we make all our money from 30somethings, not 18 and 20somethings!

    Obviously, they were missing two key points:

    1) Get college kids to adopt a product or service now, and they’re likely to use and recommend it at their workplaces when they graduate. Focus on a small liberal-arts college with a history of uber-powerful graduates and watch your influencing pay off in spades in 5 years. (“But 5 years, Adam… we’re not on a 5 year plan!”)

    2) College kids are often both early adopters AND major influencers. I doubt Napster, for instance, initially spread like wildfire due to adults in the workplace. No, it was probably from college kids.

  • http://www.bladam.com/ Adam

    You make a really great point here, Robert. People are often mistaking quantity for quality and they fail to understand the power of influencers OR the issue of ‘delayed power.’

    It reminds me of a time when I was advising a client, trying to get them to focus more on the college market. They argued with me “But we make all our money from 30somethings, not 18 and 20somethings!

    Obviously, they were missing two key points:

    1) Get college kids to adopt a product or service now, and they’re likely to use and recommend it at their workplaces when they graduate. Focus on a small liberal-arts college with a history of uber-powerful graduates and watch your influencing pay off in spades in 5 years. (“But 5 years, Adam… we’re not on a 5 year plan!”)

    2) College kids are often both early adopters AND major influencers. I doubt Napster, for instance, initially spread like wildfire due to adults in the workplace. No, it was probably from college kids.

  • http://www.bladam.com/ Adam

    You make a really great point here, Robert. People are often mistaking quantity for quality and they fail to understand the power of influencers OR the issue of ‘delayed power.’

    It reminds me of a time when I was advising a client, trying to get them to focus more on the college market. They argued with me “But we make all our money from 30somethings, not 18 and 20somethings!

    Obviously, they were missing two key points:

    1) Get college kids to adopt a product or service now, and they’re likely to use and recommend it at their workplaces when they graduate. Focus on a small liberal-arts college with a history of uber-powerful graduates and watch your influencing pay off in spades in 5 years. (“But 5 years, Adam… we’re not on a 5 year plan!”)

    2) College kids are often both early adopters AND major influencers. I doubt Napster, for instance, initially spread like wildfire due to adults in the workplace. No, it was probably from college kids.

  • http://www.bladam.com/ Adam

    You make a really great point here, Robert. People are often mistaking quantity for quality and they fail to understand the power of influencers OR the issue of ‘delayed power.’

    It reminds me of a time when I was advising a client, trying to get them to focus more on the college market. They argued with me “But we make all our money from 30somethings, not 18 and 20somethings!

    Obviously, they were missing two key points:

    1) Get college kids to adopt a product or service now, and they’re likely to use and recommend it at their workplaces when they graduate. Focus on a small liberal-arts college with a history of uber-powerful graduates and watch your influencing pay off in spades in 5 years. (“But 5 years, Adam… we’re not on a 5 year plan!”)

    2) College kids are often both early adopters AND major influencers. I doubt Napster, for instance, initially spread like wildfire due to adults in the workplace. No, it was probably from college kids.

  • http://www.bladam.com/ Adam

    You make a really great point here, Robert. People are often mistaking quantity for quality and they fail to understand the power of influencers OR the issue of ‘delayed power.’

    It reminds me of a time when I was advising a client, trying to get them to focus more on the college market. They argued with me “But we make all our money from 30somethings, not 18 and 20somethings!

    Obviously, they were missing two key points:

    1) Get college kids to adopt a product or service now, and they’re likely to use and recommend it at their workplaces when they graduate. Focus on a small liberal-arts college with a history of uber-powerful graduates and watch your influencing pay off in spades in 5 years. (“But 5 years, Adam… we’re not on a 5 year plan!”)

    2) College kids are often both early adopters AND major influencers. I doubt Napster, for instance, initially spread like wildfire due to adults in the workplace. No, it was probably from college kids.

  • http://www.geekrant.org/?p=461 Geek Rant dot org

    RSS isn’t mainstream yet

    Scoble argues that RSS’s importance isn’t in how many people are using it, but who those people are.
    He’s right, but the other point to make is that RSS isn’t mainstream yet. Email and the web are mainstream, but took years to…

  • http://www.jamesgross.com/?p=58 » Influencers

    [...] From the article on how “important” feed subscribers are: Another way to look at it? Talk to Buzz Bruggeman, CEO of ActiveWords. A few weeks ago he was featured in a major midwest newspaper. Had a picture on the front page of the business section. Glowing review. Had only four downloads of his product. 200,000 circulation newspaper!! [...]

  • Wally

    Woah! Double counting! 25 bloggers each with 1000 readers doesn’t make a 25,000 market!

    W.

  • Wally

    Woah! Double counting! 25 bloggers each with 1000 readers doesn’t make a 25,000 market!

    W.

  • Wally

    Woah! Double counting! 25 bloggers each with 1000 readers doesn’t make a 25,000 market!

    W.

  • Wally

    Woah! Double counting! 25 bloggers each with 1000 readers doesn’t make a 25,000 market!

    W.

  • Wally

    Woah! Double counting! 25 bloggers each with 1000 readers doesn’t make a 25,000 market!

    W.

  • Wally

    Woah! Double counting! 25 bloggers each with 1000 readers doesn’t make a 25,000 market!

    W.

  • Wally

    Woah! Double counting! 25 bloggers each with 1000 readers doesn’t make a 25,000 market!

    W.

  • Wally

    Woah! Double counting! 25 bloggers each with 1000 readers doesn’t make a 25,000 market!

    W.

  • Wally

    Woah! Double counting! 25 bloggers each with 1000 readers doesn’t make a 25,000 market!

    W.

  • Wally

    Woah! Double counting! 25 bloggers each with 1000 readers doesn’t make a 25,000 market!

    W.

  • http://karanj.wordpress.com/ karan

    Here’s a question: how hard is it really to produce an RSS feed? If you’re using one of the modern blog tools or a decent CMS, it can’t be too difficult to produce an RSS feed and insert it correctly for the aware users/readers out there to find it. How much I is there in the ROI to produce such a simple document, anyway?

  • http://karanj.wordpress.com/ karan

    Here’s a question: how hard is it really to produce an RSS feed? If you’re using one of the modern blog tools or a decent CMS, it can’t be too difficult to produce an RSS feed and insert it correctly for the aware users/readers out there to find it. How much I is there in the ROI to produce such a simple document, anyway?

  • http://karanj.wordpress.com/ karan

    Here’s a question: how hard is it really to produce an RSS feed? If you’re using one of the modern blog tools or a decent CMS, it can’t be too difficult to produce an RSS feed and insert it correctly for the aware users/readers out there to find it. How much I is there in the ROI to produce such a simple document, anyway?

  • http://karanj.wordpress.com/ karan

    Here’s a question: how hard is it really to produce an RSS feed? If you’re using one of the modern blog tools or a decent CMS, it can’t be too difficult to produce an RSS feed and insert it correctly for the aware users/readers out there to find it. How much I is there in the ROI to produce such a simple document, anyway?

  • http://karanj.wordpress.com/ karan

    Here’s a question: how hard is it really to produce an RSS feed? If you’re using one of the modern blog tools or a decent CMS, it can’t be too difficult to produce an RSS feed and insert it correctly for the aware users/readers out there to find it. How much I is there in the ROI to produce such a simple document, anyway?

  • http://www.bynkii.com/ John C. Welch

    Robert,

    You say Mossberg’s name like he’s magic. A smart marketing director knows this just isn’t true. If I’m doing something in the consumer space, absolutely I talk to Walt. If i’m doing something for better federated identity management, or a new filesystem, then Walt’s about as useful as a third nipple, because in the IT space, he’s not so important.

    No tool does everything perfectly. One day, MS, (and you) will learn that.

  • http://www.bynkii.com/ John C. Welch

    Robert,

    You say Mossberg’s name like he’s magic. A smart marketing director knows this just isn’t true. If I’m doing something in the consumer space, absolutely I talk to Walt. If i’m doing something for better federated identity management, or a new filesystem, then Walt’s about as useful as a third nipple, because in the IT space, he’s not so important.

    No tool does everything perfectly. One day, MS, (and you) will learn that.

  • http://www.bynkii.com/ John C. Welch

    Robert,

    You say Mossberg’s name like he’s magic. A smart marketing director knows this just isn’t true. If I’m doing something in the consumer space, absolutely I talk to Walt. If i’m doing something for better federated identity management, or a new filesystem, then Walt’s about as useful as a third nipple, because in the IT space, he’s not so important.

    No tool does everything perfectly. One day, MS, (and you) will learn that.

  • http://www.bynkii.com/ John C. Welch

    Robert,

    You say Mossberg’s name like he’s magic. A smart marketing director knows this just isn’t true. If I’m doing something in the consumer space, absolutely I talk to Walt. If i’m doing something for better federated identity management, or a new filesystem, then Walt’s about as useful as a third nipple, because in the IT space, he’s not so important.

    No tool does everything perfectly. One day, MS, (and you) will learn that.

  • http://www.bynkii.com/ John C. Welch

    Robert,

    You say Mossberg’s name like he’s magic. A smart marketing director knows this just isn’t true. If I’m doing something in the consumer space, absolutely I talk to Walt. If i’m doing something for better federated identity management, or a new filesystem, then Walt’s about as useful as a third nipple, because in the IT space, he’s not so important.

    No tool does everything perfectly. One day, MS, (and you) will learn that.

  • http://www.bynkii.com/ John C. Welch

    Robert,

    You say Mossberg’s name like he’s magic. A smart marketing director knows this just isn’t true. If I’m doing something in the consumer space, absolutely I talk to Walt. If i’m doing something for better federated identity management, or a new filesystem, then Walt’s about as useful as a third nipple, because in the IT space, he’s not so important.

    No tool does everything perfectly. One day, MS, (and you) will learn that.

  • http://www.bynkii.com/ John C. Welch

    Robert,

    You say Mossberg’s name like he’s magic. A smart marketing director knows this just isn’t true. If I’m doing something in the consumer space, absolutely I talk to Walt. If i’m doing something for better federated identity management, or a new filesystem, then Walt’s about as useful as a third nipple, because in the IT space, he’s not so important.

    No tool does everything perfectly. One day, MS, (and you) will learn that.

  • http://www.bynkii.com/ John C. Welch

    Robert,

    You say Mossberg’s name like he’s magic. A smart marketing director knows this just isn’t true. If I’m doing something in the consumer space, absolutely I talk to Walt. If i’m doing something for better federated identity management, or a new filesystem, then Walt’s about as useful as a third nipple, because in the IT space, he’s not so important.

    No tool does everything perfectly. One day, MS, (and you) will learn that.

  • http://www.bynkii.com/ John C. Welch

    Robert,

    You say Mossberg’s name like he’s magic. A smart marketing director knows this just isn’t true. If I’m doing something in the consumer space, absolutely I talk to Walt. If i’m doing something for better federated identity management, or a new filesystem, then Walt’s about as useful as a third nipple, because in the IT space, he’s not so important.

    No tool does everything perfectly. One day, MS, (and you) will learn that.

  • http://www.bynkii.com/ John C. Welch

    Robert,

    You say Mossberg’s name like he’s magic. A smart marketing director knows this just isn’t true. If I’m doing something in the consumer space, absolutely I talk to Walt. If i’m doing something for better federated identity management, or a new filesystem, then Walt’s about as useful as a third nipple, because in the IT space, he’s not so important.

    No tool does everything perfectly. One day, MS, (and you) will learn that.

  • Christopher Coulter

    I don’t think he will ever learn. Yah’d need a jackhammer pounding for more than a year to barely break thru that skull.

    You never place bets on one table, and as far as the ‘RSS/Blogs are more important than newspapers argument’…look at how much attention, and press Firefox got from that one NYT ad, it still pays off to this day. I seriously hope the Firefox people, play that card again in the 1.5 blitz. Someone at Mozilla doesn’t have their head buried in the blog geek lands, thank goodness.

  • Christopher Coulter

    I don’t think he will ever learn. Yah’d need a jackhammer pounding for more than a year to barely break thru that skull.

    You never place bets on one table, and as far as the ‘RSS/Blogs are more important than newspapers argument’…look at how much attention, and press Firefox got from that one NYT ad, it still pays off to this day. I seriously hope the Firefox people, play that card again in the 1.5 blitz. Someone at Mozilla doesn’t have their head buried in the blog geek lands, thank goodness.

  • Christopher Coulter

    I don’t think he will ever learn. Yah’d need a jackhammer pounding for more than a year to barely break thru that skull.

    You never place bets on one table, and as far as the ‘RSS/Blogs are more important than newspapers argument’…look at how much attention, and press Firefox got from that one NYT ad, it still pays off to this day. I seriously hope the Firefox people, play that card again in the 1.5 blitz. Someone at Mozilla doesn’t have their head buried in the blog geek lands, thank goodness.

  • Christopher Coulter

    I don’t think he will ever learn. Yah’d need a jackhammer pounding for more than a year to barely break thru that skull.

    You never place bets on one table, and as far as the ‘RSS/Blogs are more important than newspapers argument’…look at how much attention, and press Firefox got from that one NYT ad, it still pays off to this day. I seriously hope the Firefox people, play that card again in the 1.5 blitz. Someone at Mozilla doesn’t have their head buried in the blog geek lands, thank goodness.

  • http://www.geocities.com/mvaneerde Maurits

    Well, this counts all your start.com subscribers as a single subscriber. Same for all the other web-based aggregators out there.

  • http://www.geocities.com/mvaneerde Maurits

    Well, this counts all your start.com subscribers as a single subscriber. Same for all the other web-based aggregators out there.

  • http://www.geocities.com/mvaneerde Maurits

    Well, this counts all your start.com subscribers as a single subscriber. Same for all the other web-based aggregators out there.

  • http://www.geocities.com/mvaneerde Maurits

    Well, this counts all your start.com subscribers as a single subscriber. Same for all the other web-based aggregators out there.

  • http://www.geocities.com/mvaneerde Maurits

    Well, this counts all your start.com subscribers as a single subscriber. Same for all the other web-based aggregators out there.

  • http://www.geocities.com/mvaneerde Maurits

    Well, this counts all your start.com subscribers as a single subscriber. Same for all the other web-based aggregators out there.

  • http://www.geocities.com/mvaneerde Maurits

    Well, this counts all your start.com subscribers as a single subscriber. Same for all the other web-based aggregators out there.

  • http://www.geocities.com/mvaneerde Maurits

    Well, this counts all your start.com subscribers as a single subscriber. Same for all the other web-based aggregators out there.

  • http://www.geocities.com/mvaneerde Maurits

    Well, this counts all your start.com subscribers as a single subscriber. Same for all the other web-based aggregators out there.

  • http://www.geocities.com/mvaneerde Maurits

    Well, this counts all your start.com subscribers as a single subscriber. Same for all the other web-based aggregators out there.

  • http://drazen.dotlic.name/weblog Drazen Dotlic

    Robert,

    you should have looked at the numbers more carefully. What I show is that you actually have disproportionally HIGH number of readers compared to others. Your old feed has 18 THOUSAND readers, many just haven’t moved yet.
    It’s not that you are not popular, it’s that VMWare has only 1 reader (apparently me) over RSS. I am also on their mailing list and suspect they have many, many more but that’s not RSS. Don’t know who they are? They make virtualization software (think Virtual PC and Virtual Server from Microsoft, only faster and on more platforms).

  • http://drazen.dotlic.name/weblog Drazen Dotlic

    Robert,

    you should have looked at the numbers more carefully. What I show is that you actually have disproportionally HIGH number of readers compared to others. Your old feed has 18 THOUSAND readers, many just haven’t moved yet.
    It’s not that you are not popular, it’s that VMWare has only 1 reader (apparently me) over RSS. I am also on their mailing list and suspect they have many, many more but that’s not RSS. Don’t know who they are? They make virtualization software (think Virtual PC and Virtual Server from Microsoft, only faster and on more platforms).

  • http://drazen.dotlic.name/weblog Drazen Dotlic

    Robert,

    you should have looked at the numbers more carefully. What I show is that you actually have disproportionally HIGH number of readers compared to others. Your old feed has 18 THOUSAND readers, many just haven’t moved yet.
    It’s not that you are not popular, it’s that VMWare has only 1 reader (apparently me) over RSS. I am also on their mailing list and suspect they have many, many more but that’s not RSS. Don’t know who they are? They make virtualization software (think Virtual PC and Virtual Server from Microsoft, only faster and on more platforms).

  • http://www.realcentralva.com/2005/11/29/real-estate-blogging-technology/ Central VA real estate news, trends and opinions » Blog Archive » Real estate, blogging, technology

    [...] RSS users visit sites more often. “Convenience is the primary reason respondents gave for using RSS feeds,” said Jon Gibs, senior research manager, Nielsen//NetRatings. “Once the technology has been adopted, users can easily add new content. This allows news-hungry Web visitors to sample a wide variety of news sources,” he continued. Support for my desire to implement RSS on my real estate website. Any web designers out there want to help/partner with me? [...]

  • http://www.smetty.be/?p=463 Smetty’s Soapbox » Pod Force

    [...] I think podcasting might have been a bit hyped, yes. I personally believe videoblogging will become more popular. But that doesn’t mean podcasting is not powerful. Oh no, Scoble just wrote a nice post illustrating that. [...]

  • http://blogs.zohowriter.com/ Arvind

    You got it right when you talked about Buzz & ActiveWords. Being there in trade shows & distributing pamphlets/brochures, giving interviews to newspapers/TV don’t count much now (for Web 2.0 markets, its even more so).

    The big media pick us up only after we get popular in the blogosphere. See Dr. Jo Twist of BBC talk about it here - http://www.lewispr.com/blog_seminar_2005/

    Sez her day begins by reading Reuters, Associated Press AND the 122 feeds!! she subscribes to. And she’s candid to accept that the journos increasingly get their stories from blogs.

  • http://blogs.zohowriter.com/ Arvind

    You got it right when you talked about Buzz & ActiveWords. Being there in trade shows & distributing pamphlets/brochures, giving interviews to newspapers/TV don’t count much now (for Web 2.0 markets, its even more so).

    The big media pick us up only after we get popular in the blogosphere. See Dr. Jo Twist of BBC talk about it here - http://www.lewispr.com/blog_seminar_2005/

    Sez her day begins by reading Reuters, Associated Press AND the 122 feeds!! she subscribes to. And she’s candid to accept that the journos increasingly get their stories from blogs.

  • http://blogs.zohowriter.com/ Arvind

    You got it right when you talked about Buzz & ActiveWords. Being there in trade shows & distributing pamphlets/brochures, giving interviews to newspapers/TV don’t count much now (for Web 2.0 markets, its even more so).

    The big media pick us up only after we get popular in the blogosphere. See Dr. Jo Twist of BBC talk about it here - http://www.lewispr.com/blog_seminar_2005/

    Sez her day begins by reading Reuters, Associated Press AND the 122 feeds!! she subscribes to. And she’s candid to accept that the journos increasingly get their stories from blogs.

  • http://blogs.zohowriter.com/ Arvind

    You got it right when you talked about Buzz & ActiveWords. Being there in trade shows & distributing pamphlets/brochures, giving interviews to newspapers/TV don’t count much now (for Web 2.0 markets, its even more so).

    The big media pick us up only after we get popular in the blogosphere. See Dr. Jo Twist of BBC talk about it here - http://www.lewispr.com/blog_seminar_2005/

    Sez her day begins by reading Reuters, Associated Press AND the 122 feeds!! she subscribes to. And she’s candid to accept that the journos increasingly get their stories from blogs.

  • http://blogs.zohowriter.com/ Arvind

    You got it right when you talked about Buzz & ActiveWords. Being there in trade shows & distributing pamphlets/brochures, giving interviews to newspapers/TV don’t count much now (for Web 2.0 markets, its even more so).

    The big media pick us up only after we get popular in the blogosphere. See Dr. Jo Twist of BBC talk about it here - http://www.lewispr.com/blog_seminar_2005/

    Sez her day begins by reading Reuters, Associated Press AND the 122 feeds!! she subscribes to. And she’s candid to accept that the journos increasingly get their stories from blogs.

  • http://blogs.zohowriter.com/ Arvind

    You got it right when you talked about Buzz & ActiveWords. Being there in trade shows & distributing pamphlets/brochures, giving interviews to newspapers/TV don’t count much now (for Web 2.0 markets, its even more so).

    The big media pick us up only after we get popular in the blogosphere. See Dr. Jo Twist of BBC talk about it here - http://www.lewispr.com/blog_seminar_2005/

    Sez her day begins by reading Reuters, Associated Press AND the 122 feeds!! she subscribes to. And she’s candid to accept that the journos increasingly get their stories from blogs.

  • http://blogs.zohowriter.com/ Arvind

    You got it right when you talked about Buzz & ActiveWords. Being there in trade shows & distributing pamphlets/brochures, giving interviews to newspapers/TV don’t count much now (for Web 2.0 markets, its even more so).

    The big media pick us up only after we get popular in the blogosphere. See Dr. Jo Twist of BBC talk about it here - http://www.lewispr.com/blog_seminar_2005/

    Sez her day begins by reading Reuters, Associated Press AND the 122 feeds!! she subscribes to. And she’s candid to accept that the journos increasingly get their stories from blogs.

  • http://blogs.zohowriter.com/ Arvind

    You got it right when you talked about Buzz & ActiveWords. Being there in trade shows & distributing pamphlets/brochures, giving interviews to newspapers/TV don’t count much now (for Web 2.0 markets, its even more so).

    The big media pick us up only after we get popular in the blogosphere. See Dr. Jo Twist of BBC talk about it here - http://www.lewispr.com/blog_seminar_2005/

    Sez her day begins by reading Reuters, Associated Press AND the 122 feeds!! she subscribes to. And she’s candid to accept that the journos increasingly get their stories from blogs.

  • http://blogs.zohowriter.com/ Arvind

    You got it right when you talked about Buzz & ActiveWords. Being there in trade shows & distributing pamphlets/brochures, giving interviews to newspapers/TV don’t count much now (for Web 2.0 markets, its even more so).

    The big media pick us up only after we get popular in the blogosphere. See Dr. Jo Twist of BBC talk about it here - http://www.lewispr.com/blog_seminar_2005/

    Sez her day begins by reading Reuters, Associated Press AND the 122 feeds!! she subscribes to. And she’s candid to accept that the journos increasingly get their stories from blogs.

  • http://blogs.zohowriter.com Arvind

    You got it right when you talked about Buzz & ActiveWords. Being there in trade shows & distributing pamphlets/brochures, giving interviews to newspapers/TV don’t count much now (for Web 2.0 markets, its even more so).

    The big media pick us up only after we get popular in the blogosphere. See Dr. Jo Twist of BBC talk about it here - http://www.lewispr.com/blog_seminar_2005/

    Sez her day begins by reading Reuters, Associated Press AND the 122 feeds!! she subscribes to. And she’s candid to accept that the journos increasingly get their stories from blogs.

  • http://www.ngkhai.net/bizdrivenlife wilson ng

    Hi Bob,

    As usual, you are an interesting read. I agree 100% that RSS is important.

    However, most blog writers I know would have about a dozen readers per day.

  • http://www.ngkhai.net/bizdrivenlife wilson ng

    Hi Bob,

    As usual, you are an interesting read. I agree 100% that RSS is important.

    However, most blog writers I know would have about a dozen readers per day.

  • http://www.ngkhai.net/bizdrivenlife wilson ng

    Hi Bob,

    As usual, you are an interesting read. I agree 100% that RSS is important.

    However, most blog writers I know would have about a dozen readers per day.

  • http://www.ngkhai.net/bizdrivenlife wilson ng

    Hi Bob,

    As usual, you are an interesting read. I agree 100% that RSS is important.

    However, most blog writers I know would have about a dozen readers per day.

  • http://www.ngkhai.net/bizdrivenlife wilson ng

    Hi Bob,

    As usual, you are an interesting read. I agree 100% that RSS is important.

    However, most blog writers I know would have about a dozen readers per day.

  • http://www.ngkhai.net/bizdrivenlife wilson ng

    Hi Bob,

    As usual, you are an interesting read. I agree 100% that RSS is important.

    However, most blog writers I know would have about a dozen readers per day.

  • http://www.ngkhai.net/bizdrivenlife wilson ng

    Hi Bob,

    As usual, you are an interesting read. I agree 100% that RSS is important.

    However, most blog writers I know would have about a dozen readers per day.

  • http://www.ngkhai.net/bizdrivenlife wilson ng

    Hi Bob,

    As usual, you are an interesting read. I agree 100% that RSS is important.

    However, most blog writers I know would have about a dozen readers per day.

  • http://bravenewword.typepad.com/brave_new_word/2005/12/itb_initial_tra.html Brave New Word

    ITB: Initial Traffic Bubble

    Did you ever released a new Website/Webservice and saw your traffic grow exponentially over the first few weeks to just fizzle out? I think I first noticed this type of behavior back in 2001 for one of the sites that

  • http://myity.wordpress.com/2005/12/08/marketing-meeting/ TechologIT » Marketing meeting

    [...] On the other hand Tech blogs are a dime a dozen these days, but blogs in other sectors are much more thinly spread. Therefore, the opportunity to shine is there, and perhaps getting in early is essential. If the influence of the tech blog elite is anything to go by (see Scoble and Lee Gomes from the Wall Street Journal) the payback potential could serve to justify investing the time over the long haul. [...]